Fri.Mar 14, 2025

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Market Research 101: What It Is, Why It Matters & How to Do It Right

SurveySensum

Want to launch a new product? Or launch a new store? But how to design it flawlessly and make a mark in the market? This is where Market Research comes in. Instead of guessing, you get data-driven insights to make smarter decisions. Whether you’re a startup rolling out a new product or a brand looking to expand, market research is the foundation of success.

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How AI Technology Enhances Support for Vulnerable Customers

CSM Magazine

Across every industry, companies need to focus on supporting their most vulnerable customers. Whether its people living with disabilities, elderly customers, or those experiencing financial hardship, addressing their challenges effectively can improve customer satisfaction, foster loyalty, and ultimately drive business growth. By leveraging data, pattern recognition, and automation, AI empowers businesses to not only detect but also proactively address the needs of vulnerable customers.

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Are They Really Listening? How to Find Out and What to Do

CSM Magazine

Weve all been there. Youre in the middle of sharing a thought, a story, or maybe even a concern, and you can just feel itthat unmistakable sense that the person you’re speaking to isnt paying attention. Whether its in personal conversations, workplace meetings, or even customer interactions, being unheard can lead to frustration and misunderstandings.

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Humanizing AI for Better Customer Experiences

CSM Magazine

Advancements in AI-driven customer experience (CX) solutions have changed the game for businesses, especially in retail and e-commerce. But does your CX lack the human touch? Companies are now leveraging chatbots, virtual assistants, and AI tools to streamline interactions, offering efficient and accurate customer support around the clock. But while these innovations bring clear advantages, customers often crave the warmth and connection associated with human interaction.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Six Essential Skills for Effective Customer Service Coaching

CSM Magazine

Effective customer service coaching is essentialnot just to ensure your team meets customer expectations but to help them exceed them. Coaching your team to deliver outstanding service requires more than just providing feedback or hosting training sessions. It hinges on equipping your staff with the right skills and creating a continuous learning environment.

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