Remove 2004 Remove Connections Remove Marketing
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Modernizing the Library Experience, With Alison Circle – CB006

Customer Bliss

Alison Circle, Chief Customer Experience Officer for Columbus Metropolitan Library (CML), has more than 25 years marketing experience. For 13 years she was National Marketing Director for Garrison Keillor and “A Prairie Home Companion.”. In 2004 she joined CML as Director of Marketing and Strategic Planning.

2004 135
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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

In a recent CommerceNext survey of CMOs, “Retention/Loyalty Marketing” was named the area where marketing leaders are looking to increase their investment the most. So we ran comprehensive research, took a deep dive into the numbers, and resurfaced with a clear conclusion that all these marketing folks?

2004 98
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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

More recently, Old Navy has revisited this marketing strategy with ads featuring 80s celebrities such as Chevy Chase, Saturday Night Live’s Superfans and the Superfans’ idol, Bears Coach Mike Ditka. With this focus, Dove has repackaged the emotions associated with its products, connecting its brand with feelings of self-esteem.

Brands 118
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7 AdTech Trends to Watch in 2024

SurveySensum

Attention Measurement Did you know the average attention on screen has decreased by 69% since 2004? The main objective of the attention-marketing approach is to increase the effectiveness of advertising. AI in Communications Personalization is an essential element of marketing strategy.

2024 52
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Teliax Expands Cloud Offerings With New Services From QuandaGo

CSM Magazine

Official global partner to deliver the QuandaGo connected exp erience platform with Contact Center, Process Automation and Knowledge Management services. By adding this unique offering to our portfolio, Teliax continues to bring innovative managed services and integrated connectivity solutions to our partners.” About Teliax.

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25 important social media questions, answered

BirdEye

We’ll cover topics such as best practices for using social media marketing, content ideas, staying safe on social networks, and more. Its simple interface makes it incredibly user-friendly and features like Facebook Business Manager help businesses optimize the platform for advertising and marketing.

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How customer intelligence software helps companies fight the survey epidemic

Alida

They are impersonal and generic , not connected to the data or experience of the individual customer. Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004. Unfortunately, most ad-hoc survey software in the marketing technology landscape are not up to these tasks.

2004 169