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Customer Experience Professionals: Why We Do What We Do

ijgolding

KS: My foray into the CX discipline came about in 2004 quite by chance when, after years of serving in customer-facing roles, I received an offer I couldn’t refuse—to manage the Voice of the Customer program of a US-based B2B organization. This post originally appeared on the CXPA Blog on November 10, 2016.

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Amazing Business Radio: Martha Brooke

ShepHyken

If you’re not listening to your customers, it’s hard to guide the ship.”. Customers love to be heard.”. About: Martha Brooke is a Certified Customer Experience Professional (CCXP) and holds a black belt in Six Sigma.

2004 75
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Amazing Business Radio: Martha Brooke

ShepHyken

About : Martha Brooke founded Interaction Metrics in 2004 with the mission of dramatically improving the customer experience. She is a Certified Customer Experience Professional (CCXP) and holds a Blackbelt in Six Sigma. Open-ended questions are where the gold lies.” – Martha Brooke.

2004 82
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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

Before this, products were primarily designed based on whatever the engineering team wanted to build, not what the customer wanted, needed, or was able to use functionally. Founded in 2004, Stanford University’s Hasso Plattner Institute of Design broke down Design Thinking into five distinct phases: Empathize : Understand your customer.

Loyalty 52
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The Power of Classroom Learning

Horizon CX

The inherent flexibility of online learning can often drag the learning experience much further out than originally intended. However, in 2011, I discovered the Customer Experience Professionals Association (CXPA) to which I joined up and volunteered for everything imaginable. That didn’t exist back then.

2004 45
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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

Today I am absolutely delighted to share my interview with passionate Customer Experience Professional, Kathy van de Laar – enjoy… Ian. It’s shocking to me still sometimes how far removed we are from being able to look through the eyes of our customers. I started EarlyBridge in 2004.

Culture 61
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Statistics: Is This Big Data’s Biggest Hurdle?

Bob Hayes

.” While the number of searches for “big data” and “analytics” has increased, the number of searches of “statistics” has decreased steadily since 2004. Summary and Major Trends. Statistics is the science of learning from data.

2014 111