Remove 2009 Remove Sales Remove Social Media
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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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And the Customers Tweeted Happily Ever After

Storyminers

Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath. At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft.

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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Being unclear, rude, or failing to listen to your customers leads to silent phones and poor sales. Inappropriate or damaging social media use Social media marketing is an art. Inappropriate social media content will damage your brand and your social media reputation. Nike sales fell.

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Customer experience trends engraved in social media channels

Service Untitled

Interestingly enough, the social trends since 2008 have grown exponentially. In 2008, social media and customer service were not even on the radar; in 2009 it grew to 13%, and this year 40% of contact centers actively use social media in their customer service. photo credit: MoritzBarcelona.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

To summarize, stakeholders now expect more from social media, and are using it more, and more effectively, than ever before. Organizations will need to move past the fear of change and experimentation which social media represents to many C-suite executives. The fear, it must be acknowledged, is not baseless.

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Bad Customer Complaint Handling Can Ruin a Brand’s Reputation

CSM Magazine

Way back in 2009, United Airlines baggage handlers broke Dave Caroll’s $3500 guitar during a flight from Halifax to Omaha. Dave went on to write a book titled “United Breaks Guitars: The Power of One Voice in the Age of Social Media”. Caroll tried to get compensation for almost a year but United refused his claim.

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Gainsight: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

Natalie Petouhof

Louis, Missouri in 2009, Gainsight’s headquarters are now in Redwood City, California. Gainsight does this by providing a 360-degree view of customers to people in customer success, sales, marketing, product management and executive offices. Before the opt-in economy, many businesses were focused on the initial sale.