ProProfs Chat

FEBRUARY 19, 2021

The answer lies in Customer Effort Score, a numerical score to calculate the customer’s effort in engaging with your brand. Through this blog, let’s develop a complete understanding of “Customer Effort Score.”. What is Customer Effort Score and Why is It Important? Let’s begin!

Effort Score 52

Effort Score 2010 Multi-Channel 2013 52

CSM Magazine

JUNE 19, 2019

Increasingly time-poor consumers often expect an organisation to know what they are contacting them about, and how to resolve any issues on demand. Researchers from CEB , (now part of Gartner) first discussed the idea that we should stop always trying to delight our customers in 2010. Fast forward to today.

Loyalty 69

Loyalty Customer Service Social Media 2010 69

Kustomer

NOVEMBER 25, 2021

So, the article you’re referring to, we wrote this article back in 2010. This was a multi-year, probably 10 year plus research effort. I mean that was 2010 you said was that came out a couple of years later. So, it’s easy to consume. And it was actually a sidebar in that original 2010 article.

Customer Service 84

Customer Service Customers 2010 Net Promoter Score 84

Kustomer

MARCH 12, 2020

Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. These processes are often long, time consuming, confusing and affect the attitude of the customer.

2010 52

2010 Customers Multi-Channel Net Promoter Score 52