Using consumer insight for rebranding: Q&A with Price Chopper’s Sam Trimboli
Alida
JUNE 23, 2016
To accomplish a goal of elevating customer experience , the company engages with 5,000 customers through Food For Thought, a Vision Critical insight community first launched in 2012. Since then (2005), I’ve held different positions in customer service and marketing, both in-store and at head office.
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