Remove 2016 Remove Brands Remove Customer Insights Remove Customer Journey
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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Customer-led rebranding: How Price Chopper uses customer insight to thrive in the grocery industry

Alida

Price Chopper Supermarkets, an American grocery chain with 136 stores, has one answer: customer insight. At a recent Vision Critical webinar, Sam Trimboli, consumer insights specialist at Price Chopper, joined us to discuss how customer insight is helping the company thrive in the increasingly fragmented grocery industry.

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How 4 industry-leading Canadian brands use insight to improve CX

Alida

In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience. Canadian Tire: Use insight to meet the needs of different customers. It was also a great night of learning.

Insights 141
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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. In the upcoming year, CX will continue to grow in importance for companies and an even larger number of organizations will begin their CX journeys. Customer Journey Designing. It’s once again the time of year for me to publish my CX trends.

2016 91
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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

Mobile as a de facto customer engagement channel has been a theme for years, but what struck me from the CXSF was its acceleration in terms of interaction volume, sophistication and opportunity to monetize. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey.

2016 98
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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience. Relationships bring better customer experiences.

ROI 252
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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

Mobile as a de facto customer engagement channel has been a theme for years, but what struck me from the CXSF was its acceleration in terms of interaction volume, sophistication and opportunity to monetize. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey.

2016 60