How to Improve Customer Experience at a Fast Food Restaurant with Fernando Machado of Burger King
Customer Bliss
APRIL 19, 2019
“The expectations of people, thanks to technology, are different. You want it now, you want it fast, you want good service, you want it with no friction,” says Fernando Machado, Global Chief Marketing Officer at Burger King, regarding the company’s transformation to improve its guest experience and meet customer needs.
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