ERDM

FEBRUARY 12, 2018

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? This means trusting that customers know what they want.

Fashion 58

Fashion 2017 Omnichannel 2018 58

Thunderhead

OCTOBER 19, 2018

While OEM websites now represent the “biggest single influence to purchase decision” *, dealers continue to play a critical role in the sale experience – according to Auto Trader’s Car Buyers Report 2017, 67% of buyers visited dealerships. New car sales will be processed via other, more digital channels. [67%

Omnichannel 40

Omnichannel Automotive 2018 2025 40

Qualtrics

OCTOBER 10, 2019

Oasis – merging online and in-store fashion retail. UK fashion chain Oasis has gone far beyond the ‘iPads-in-stores’ trope and has delivered deep digital integration of instore and online experiences. Widely praised for their “all-rounder” approach to omnichannel experience design, Oasis has reaped rewards in the form of a 6.5%

Travel 34

Travel Retail Multi-Channel Fashion 34