2023 Connections Loyalty Programs ROI 
ShepHyken
OCTOBER 29, 2023
Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty. That sounds like a strong trio, right?
BirdEye
MARCH 24, 2023
Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. It’s an effective way to make new connections in the business scene, especially in areas where purchases rely on personal connections. The following are a few tips to encourage referrals: Create a customer loyalty program.
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Currency Alliance
DECEMBER 20, 2022
Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.
Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.
SurveySparrow
MARCH 29, 2023
You will be able to connect different business parts and make them work in tandem for a seamless customer experience. It will help you prioritize activities that will impact your business directly. The objective should be to maximize your ROI from the customer. Use data-driven outreach programs to build advocates.
Currency Alliance
DECEMBER 7, 2021
But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Most programs do a fairly good job focusing on frequent customers. The Loyalty Imperatives answer that question. Loyalty programs are no different.
BirdEye
OCTOBER 27, 2023
Recommended read: Did you know now that there are 12 ways to use AI in sales in 2023? It encompasses both online users and offline prospects, examining how customer journeys connect with sales funnels. This determines the marketing ROI–Your marketing efforts succeed if they attract enough customers to generate sales above your CAC.
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