Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

BirdEye

FEBRUARY 27, 2024

billion dollars in 2023 as per their mid-year report. You can gather this information from customer surveys, reviews, and other feedback channels like social media conversations. Define an advertising budget Advertising campaigns can be expensive, so starting with a predefined budget helps you optimize spending and ROI goals.

Advertising 64

Advertising 2024 Automotive Social Media 64

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Last year we reported that ‘pay with points’ would be a trend for 2023.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

BirdEye

MAY 26, 2023

Improve ROI With a referral partner program, the lead nurture process is significantly reduced as the referred customer is already aware of your brand and comes in with a level of trust. This has a direct positive impact on your ROI. The benefits of doing this are multi-layered.

Reference 98

Reference Multi-Channel Social Media ROI 98

BirdEye

OCTOBER 27, 2023

Customer acquisition metrics 7 popular customer acquisition channels for businesses Case study: Customer acquisition strategy example of Complete Care FAQs about customer acquisition Boost customer acquisition rates with Birdeye What is customer acquisition? Recommended read: Did you know now that there are 12 ways to use AI in sales in 2023?

Social Media 59

Social Media Multi-Channel Advertising Customer Retention 59

BirdEye

MARCH 7, 2023

Research predicts that the number of people using social media will grow to about 5 billion in 2023. In this article, we’ll discuss the benefits of social media for business, provide tips on how to optimize your channels, and how to measure your social media success. Social media is all about connecting and engaging with people.

Social Media 94

Social Media Multi-Channel Metrics Measurement 94

SurveySensum

MAY 11, 2023

To understand further whether you have a good NPS or not, you can compare your NPS score with Industry average Regional average Channels It should also be noted that the industry average is prone to change yearly. And since we are almost mid-way in 2023 new reports are expected soon. Learn more about how to get a good NPS score.

NPS 52

NPS Retail Net Promoter Score Customer Satisfaction 52

inQuba

APRIL 11, 2023

inQuba’s WhatsApp-enabled journey orchestration achieves never-seen-before results In recent years, businesses have relied heavily on email and SMS as channels to communicate with their customers. However, as these channels have become saturated with marketing messages and spam, customers have become less responsive to them.

Customer Journey 52

Customer Journey Engagement Multi-Channel Social Media 52