2024 Connections Innovation Loyalty Programs 
ShepHyken
APRIL 28, 2024
My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.
ShepHyken
JANUARY 7, 2024
Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.
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ShepHyken
MARCH 25, 2024
How to Leverage AI for a Better Customer Experience by Hasan Saleem (FastCompany) The intersection of AI and customer experience has paved the way for innovative, efficient, and personalized interactions between businesses and consumers. My Comment: Here is an excellent and robust article on loyalty programs.
ShepHyken
FEBRUARY 25, 2024
4 Reasons Why Your Customer Service Is About to Get a Whole Lot Better in 2024 by Mike Murchison (Entrepreneur) When it comes to AI and customer service, we’re going to see a virtuous cycle in 2024. Making the program attractive and valuable to your customers is key. Customer service trends to watch in 2024 by St.
ShepHyken
JUNE 23, 2024
Rewarding That Loyalty Is Mandatory. My Comment: This is an interesting article on customer loyalty programs. The “3 Things to Remember about Customer Loyalty)” at the top of the article summarizes three important points: 1) Everyone is a VIP somewhere. 3) Tracking customer loyalty boils down to math.
Optimove
DECEMBER 28, 2023
The Big Picture: With 2023 in the books, it’s time to pave the way for continued innovation and more meaningful customer connections in the year ahead. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.
ShepHyken
DECEMBER 3, 2023
Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However, without fail, I always get asked what can be done to improve customer loyalty. Connect with Shep on LinkedIn.
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