Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives. Somewhere in the middle are hospitality companies.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

CSM Magazine

OCTOBER 18, 2023

Prioritizing Accessibility and Responsiveness In today’s digital era, where consumers expect instant responses and seamless interactions, the casino industry has risen to the challenge by prioritizing accessibility and responsiveness. This commitment to excellence is rooted in a deep understanding of the customer’s psyche.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

Currency Alliance

DECEMBER 18, 2017

This year we’ve seen examples of brands offering increased liquidity in their loyalty programs – typically in the form of allowing their members to redeem beyond their own store. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way.

2018 49

2018 Loyalty Brands Loyalty Programs 49

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs. A disloyal generation?

Magazine 52

Magazine Loyalty Innovation 2020 52

LoyaltyPlus

MAY 18, 2020

LoyaltyPlus believes one of the main aspects to emerge from this global health crisis is that loyalty programs will evolve to match a very different trading environment. The loyalty programme must drive immediate benefit to the consumer, it has to be relevant and add obvious and real value to the end customer.

Loyalty 52

Loyalty 2020 Brands Airlines 52

LoyaltyPlus

MAY 18, 2020

LoyaltyPlus believes one of the main aspects to emerge from this global health crisis is that loyalty programs will evolve to match a very different trading environment. The loyalty programme must drive immediate benefit to the consumer, it has to be relevant and add obvious and real value to the end customer.

Loyalty 52

Loyalty 2020 Brands Airlines 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Kitewheel

MARCH 4, 2019

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. Top-rated airlines like JetBlue have managed to combine reasonable prices with quality service and experience. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares.

Travel 40

Travel Hospitality Customer Journey Airlines 40

SurveySensum

DECEMBER 16, 2019

A report by SurveySensum revealed preferences of 1000 consumers across 25 categories and 300+ brands in Indonesia. SurveySensum report showed that Malls and Smartphones have become adept at delivering superior customer experience, while Airlines and Big Restaurant Chains have yet to live up to evolving customer expectations.

2020 52

2020 Customer Experience E Commerce Loyalty Programs 52

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. However, smart companies see this as an opportunity to create brand evangelists.

Hospitality 74

Hospitality Travel Brands Airlines 74

C Space

JULY 2, 2020

We see Covid-19 as an accelerator of the transition to EVs [electric vehicles] and renewables, from consumers and public policy,” they said. Tesla remains significantly ahead of peers in product range, capacity and technology.”. The retailer has also added the ability for consumers to chat with pharmacists 24 hours a day.

2020 52

2020 Brands Airlines Social Media 52

C3Centricity

AUGUST 26, 2019

Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) now block third-party cookies by default, and even Google’s Chrome will soon get controls that let consumers block cookies.” “ The tracking cookie is crumbling. Make them Feel Special.

Workshop 60

Workshop Books Customer Centricity Fashion 60

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

JULY 16, 2024

‘Dynamic pricing’ is normally discussed in terms of the pricing of inventory – such as the cash price for a given hotel room, airline seat, or commodities, etc. But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Furthermore, younger consumers now like incurring far less debt than older generations, so banks are now earning less revenue from credit card fees and loans. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Travel 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

MAY 9, 2022

To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years. We explain how the technology differs from legacy solutions, and how an API-first approach solves the specific business challenges and enables the marketing goals that it was built to achieve. .

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management. It often has a great CX and UI.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management. It often has a great CX and UI.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

ShepHyken

DECEMBER 10, 2021

The right technology can help you choreograph a delightful first impression. Offering a wide spectrum of choices on a technology platform equipped with the ability to serve up personalized recommendations can keep your customers consuming content on your service much longer. Keep them coming back with compelling content.

Engagement 80

Engagement Entertainment Loyalty Programs Travel 80

SurveySensum

AUGUST 24, 2023

This approach not only saves time but also boosts user confidence, reinforcing Microsoft’s role as a provider of user-friendly technology solutions. This feature also relieves hosts from the time-consuming task of individually responding to repetitive queries.

Brands 52

Brands Airlines Effort Score Banking 52

Kustomer

NOVEMBER 25, 2021

I mean, I really look at this as kind of studying a lot of the concepts we brought forth, in Challenger and Effortless but using modern technology and the whole new data set. So, it’s easy to consume. So, it’s a fascinating space. Gabe Larsen: (03:57) Interesting. Cool stuff. I think that’s a big need.

Customer Service 84

Customer Service Customers 2010 Net Promoter Score 84

Currency Alliance

DECEMBER 13, 2018

Greater investment to meet consumers’ insatiable appetite for experiences. Marketing teams, and technologies, becoming more deeply intertwined. Loyalty marketing breaking ground in new sectors. Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

MARCH 30, 2022

The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Kustomer

MARCH 12, 2020

The original concept of delighting customers stemmed from the theory it would create more loyalty and increase the amount of money a consumer would spend. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty? Consumers want to self-serve. Gabe Larsen: (03:57).

2010 52

2010 Customers Multi-Channel Net Promoter Score 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were matters of procedure and staff training – which are clearly important – but many were technological vulnerabilities which can be avoided by using modern tools and systems.

Travel 52

Travel Loyalty Loyalty Programs Banking 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Customer Guru

MAY 8, 2018

Pawar is a Business Practice leader with over 23 years of industry experience of working with various Fortune 500 customers in their Customer Experience, Digital Marketing, CRM, Loyalty Programs, Business Intelligence and Analytics transformation engagements. What was the problem it was trying to address?

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

JUNE 19, 2019

The casual observer at last night’s ceremony (and the professional one alike) would have been struck by the many extraordinary, showpiece technological achievements which were made in the past year. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

NOVEMBER 14, 2019

If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. In ‘Why so many digital transformations fail’, Harvard Business Review cites : inordinate wastage on proprietary technology. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56