Currency Alliance

DECEMBER 4, 2023

That is driving brands and customers alike to be more earnest in the pursuit of value a significant acceleration in the deployment of more cost-effective marketing and loyalty technology. Air Miles Middle East has been upgrading its technology and adding partners.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

DECEMBER 20, 2022

Technology cost is one of the primary areas where brands stand to achieve savings. When consumer spending is strong, keeping legacy systems is an expensive convenience, since it avoids the big job of replacing technology. Fortunately, loyalty technology is now much more flexible and cost-effective. More on this below.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

focused resources on securing vast quantities of merchant offers, at the expense of building sustainable, core technology with a high degree of analytical rigor that provides increased performance and relevancy.[xi]”. CLO providers have…. Such an appreciation of the importance of liquidity (i.e., References. [i] i] [link]. [ii] ii] [link].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Loyalty has been sheltered from change, to some degree, by legacy technology, and by a culture of protectionism around customer data and proprietary loyalty currencies. An uncertain future.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 16, 2021

In such an ecosystem, customers can burn at any touchpoint, with any partner, and a team member can enable new redemption options with a few clicks of a mouse and no dependency on the IT department or a vendor. And, this effort gives you leverage because assembling the rewards in a compelling way influences the majority of customers.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

In such an ecosystem, customers can burn at any touchpoint, with any partner, and a team member can enable new redemption options with a few clicks of a mouse and no dependency on the IT department or a vendor. And, this effort gives you leverage because assembling the rewards in a compelling way influences the majority of customers.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

ClearAction

MARCH 20, 2020

This is why ratings fall short in capturing your customers’ world. Now we have technologies that translate audio and video into text and quantification. Encourage customers to use video, pictures, or audio to express how well your brand is meeting expectations. Whatever is easiest for your customers is customer-centric.

Customer Centricity 62

Customer Centricity 2001 Voice of Customer Customers 62

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. As you prepare for change, simplify everything as much as possible – for the benefit of your team members and your customers.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

Marketing teams, and technologies, becoming more deeply intertwined. Old-school loyalty technology firms shrinking, or dying out. Modern technology partners providing micro-services are replacing monolithic loyalty platforms, allowing loyalty programs to deliver greater value at much lower cost. 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

SurveySparrow

SEPTEMBER 20, 2022

This is a brilliant quote on how organizations can keep creating moments of success for their customers. Find ordinary interaction touchpoints and make them memorable with the help of technology. Your customers will even forgive a sloppy product, but they will never forgive you if you treat them badly.

Customer Success 52

Customer Success Airlines Net Promoter Score Advertising 52

Currency Alliance

OCTOBER 29, 2019

This can be an effective means to gamify the customer relationship and add some excitement, while driving the specific behaviors or purchases that benefit the brand. Brands have become much better at this kind of thing; United and Lufthansa are just two airlines to have switched to dynamic rewards pricing in 2019. They may be worth.5

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

NOVEMBER 17, 2020

The underlying needs of most customers have not changed. What has changed is that customers are much more sophisticated and discerning. They sense and observe how companies treat them, as well as how tools (information & technology) are used to deliver value. Can you understand why your customers behave in specific ways?

2021 52

2021 Loyalty Loyalty Programs Travel 52

Pointillist

MAY 23, 2018

Journey Orchestration is the component of customer journey analytics platforms that uses predictive and/or rules-based approaches to automate real-time interactions in order to improve journey flow and drive desirable outcomes. Today’s Complex, Multi-Vendor Technology Stacks Need Orchestration. Real-time Personalization.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

OCTOBER 27, 2017

As technologies mature and customer behavior changes, markets must evolve to remain relevant. Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Market Growth comes from Liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Pointillist

JUNE 15, 2018

The answer isn’t acquiring two new customers. Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Active subscriber base of over 3 million. Deep understanding of customers.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Ian Williams

MARCH 19, 2020

I don’t value the service I expect it, it can be instant with technology it can be instant, so therefore it now becomes another rapper, the experience. But in Mexico there is a growth in the middle classes, and and they had something that we didn’t have in the developed countries, they had technology on their side.

Leadership 52

Leadership Consulting Financial Customer Experience 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The loyalty profession is characterised by cognitive entrenchment, as well as technological backwardness which further limits innovation. Nobody granted those loans on a whim.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. What I am trying to do is share with you that customer engagement in loyalty programs will double or triple in the next few years, thanks to changing business models and new technology.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

FEBRUARY 10, 2020

Grocers have engaged in counter-productive price wars, which have been found by Australian competitors Coles and Woolworths to undermine customers’ trust[ii]. For an industry of such powerful businesses, which have embraced technology for decades, this is a missed opportunity. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52