CSM Magazine

FEBRUARY 26, 2019

Channel options are growing, and the entire consumer engagement environment is becoming complex. While the shift in engagement preferences is happening across generations, it’s being led by Millennials, who are demanding and omnichannel. Unified Customer Experience. Better Omnichannel Engagement. Proactive Support.

Multi-Channel 63

Multi-Channel Engagement Customer Engagement Omnichannel 63

Currency Alliance

OCTOBER 27, 2017

This is leading to increased apathy, rather than getting customers more engaged. This evidence suggests how increasing liquidity will have a similar impact on loyalty marketing as participants strive to retain engagement. It may create a degree of ´lock-in´ but the points themselves don´t create loyalty.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

SmartKarrot

JUNE 15, 2020

So, What is Customer Experience and How to Improve it? . So, a great customer-centric strategy that optimises customer experience should be a dynamic combination of customer service, customer success, customer satisfaction, customer engagement, customer interaction and much more. .

Customer Experience 10

Customer Experience Social Media Multi-Channel Metrics 10

Currency Alliance

DECEMBER 4, 2023

that have not reinvented their business model, are still limping along, but with modest engagement. But in 2024, loyalty professionals will be shocked – albeit they should not be surprised – that many new multi-partner collaborations will be launched. I can’t say more due to confidentiality agreements – but stay tuned to this trend.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Bold360

MAY 3, 2021

We spoke with Bold360 Customer Success and Experience Manager Amir Sabo, who has his finger on the pulse of how Bold360 customers and their employees are managing on the frontlines of customer engagement. Customers don’t care how they get answers, as long as they get accurate answers fast,” says Sabo.

Multi-Channel 52

Multi-Channel Airlines Travel Interaction 52

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This drove important engagement at low cost. Expect to see more of the same in 2023.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Beyond Philosophy

JUNE 4, 2015

From Products to Customers to the Human Spirit, noted marketing scholar Philip Kotler recognized that the new model for organizations was to treat customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Does it understand customers, and their individual journeys?

Financial 144

Financial White Paper Books Airlines 144

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

AUGUST 22, 2022

With a microservices architecture , the points bank can (and should) be a standalone module that fits easily into the broader customer engagement stack of software for any organization. *. In order to fill those potentially vacant seats, the airline could reduce the number of points/miles necessary to redeem for them.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

LiveChat

AUGUST 3, 2018

For brands, it’s not about being multichannel any more, it’s about being channel agnostic. Customer journeys have gone from being linear to long winded to now complex, multi-route, multi-device and multi-platform experiences. Can you sell on any channel of your customer’s choice?

Customer Focused 28

Customer Focused Multi-Channel Airlines 2007 28

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. Journey Discovery Creates a Bridge Between Customer Behaviors and Business Outcomes. By Steve Offsey.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Adaptability: data sharing between partners.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Tricia Morris

JUNE 26, 2015

A Bain & Company report shows that a 5% increase in customer retention can increase profits by 25% to 95%. Another Bain & Company survey shows that customers end up spending 20% to 40% more with companies who engage and respond to social media customer service requests.

Customer Service 104

Customer Service Poor Customer Service Net Promoter Score Customer Service Representative 104

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. From that experience, I can guarantee that businesses which don’t execute their digital transformations well, so they can deliver more value to customers, are doomed in the age of Amazon, Alibaba, and WeChat.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Transactions are rational, so they appeal very effectively to one half of the customer’s brain.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. Sameness even extends to discounting. T he best grocery programs worldwide.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Comm100

FEBRUARY 6, 2018

Out of all the customer engagement software tools that are out there, which one is right for your company? Different companies have different needs, and a very diverse number of customer engagement tools are waiting to fill those needs. Popular Customer Engagement Software Tools and Who They’re Good For?

Customer Engagement 42

Customer Engagement Engagement Social Media Omnichannel 42