SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

Experience Investigators by 360Connext

DECEMBER 29, 2014

What is a Touchpoint? Understanding customer touchpoints is essential to delivering a superior customer experience. But they must be understood and appreciated from the customer’s perspective. How do you identify the touchpoints that matter the most? Customer or Company Mission? Social Media ninjas?

2015 300

2015 Customer Experience Customer Journey Mapping Touchpoint 300

Currency Alliance

DECEMBER 19, 2022

The key is enabling customers to redeem points with a much higher perceived value than the actual cost of delivery. Improving customer insight and loyalty personalization. During the past 5 years, many airline loyalty programs have proclaimed they intend to become lifestyle businesses.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

I anticipate this next wave will transform the way brands think about the virtuous circle of capturing customer data to drive improved customer engagement. The value generated in the coalition should have been more fairly distributed among stakeholders to drive frequent customer engagement.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Oracle

DECEMBER 14, 2020

The first CX ISV finalist, Conversocial , provides a customer experience platform for messaging and social media engagement across the customer journey. This resulted in over 81% of all inbound customer conversations being conducted via messaging. The airline saw: 3.6x

Innovation 52

Innovation Airlines Contact Center Omnichannel 52

Hero Digital

MARCH 12, 2019

Instead of trying to integrate all touchpoints at once, create a test case with a high likelihood of delivering an acceptable and short term ROI. To do so, choose one or two customer segments that provide high-value. If they were to become more dependable customers, however, they could substantially impact company revenues.

Customer Experience 46

Customer Experience Airlines E Commerce Touchpoint 46

SurveySparrow

JULY 3, 2021

In fact, 73% of people admit customer experience is an essential factor in their purchasing decisions. Yet only 49% of consumers say companies provide a good customer experience. Customer experience encompasses someone’s entire journey with your brand, whereas customer service usually reflects a single touchpoint.

Brands 59

Brands Customer Experience Travel Social Media 59

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a reward catalog, and why they are important in driving customer engagement. Airlines and hotel groups are masters at this.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a redemptions catalog and why they are important in driving customer engagement. Burn touchpoints in a redemption ecosystem.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Beyond Philosophy

JUNE 4, 2015

This sea change is why, according to Kotler, the future of marketing will be in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Exemplars of branded customer experience also understand that there is a ‘journey’ for customers in relationships with preferred companies.

Financial 144

Financial White Paper Books Airlines 144

SurveySparrow

FEBRUARY 3, 2019

Customer Service. Customer service and user experience are merely two aspects of customer experience. It can be defined as the sum of all interactions and touchpoints between you and the customer. It begins long before your customer steps into your showroom and continues even after the purchase have been made.

2019 75

2019 Customer Experience NPS Social Media 75

Currency Alliance

MAY 19, 2021

Less-technical businesspeople may only care about loyalty technology to the degree that it serves two key objectives: Delivering a consistently good brand experience across all customer touchpoints. Enhancing the value customers obtain, without increasing your costs. Managers have little time to become technology experts.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. A loyalty program should be relevant to 80% of customers. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. Define the strategy.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Beyond more accurate messaging, AI should also be able to be used to identify those customers in the mid-tail and long-tail where the brand is getting a low share of wallet.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Under the microservices model, customer data is in one enterprise CRM that coordinates with one enterprise Campaign Management System to coordinate touchpoints.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Customer Guru

JANUARY 3, 2018

From 2007, the way in which “word of mouth” can be propagated has changed with the onset of digital media. Back then, digital was limited to only technology, and not to the social media, but there is a massive change today. This made a huge change from how you look at digital media as a driver for word of mouth.

Customer Centricity 95

Customer Centricity Healthcare 2007 Hospitality 95

Currency Alliance

OCTOBER 29, 2019

At a business level, this is because they breed short-sighted reporting, drawing undue attention to the immediate transactional relationship, rather than the long-term value of a customer relationship across multiple touchpoints. But it’s also because the factors that affect a customer’s loyalty are not static, but highly fluid.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MARCH 21, 2019

I recently had dinner with the Strategic Partnerships Manager for one of the 10 largest airlines in the world and he confessed that they have customer data in three separate systems that each generate customer communications, but do not share data with each other.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. From that experience, I can guarantee that businesses which don’t execute their digital transformations well, so they can deliver more value to customers, are doomed in the age of Amazon, Alibaba, and WeChat.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Comm100

FEBRUARY 6, 2018

Out of all the customer engagement software tools that are out there, which one is right for your company? Different companies have different needs, and a very diverse number of customer engagement tools are waiting to fill those needs. Popular Customer Engagement Software Tools and Who They’re Good For?

Customer Engagement 42

Customer Engagement Engagement Social Media Omnichannel 42