ShepHyken

JULY 4, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. 7 Top AI Trends in Customer Service by Zendesk. 4 Strategic Approaches to Customer Journey Mapping by Jennifer Torres.

Article 70

Article 2022 Customer Service Loyalty Programs 70

GetFeedback

JUNE 11, 2019

According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences. But this does not need to be done on an individual level with each customer. Brand loyalty is driven by emotional connections.

Loyalty 170

Loyalty Connections Consumers Loyalty Programs 170

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #1: Invest in omnichannel retailing.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

CSM Magazine

JUNE 27, 2023

Studies show that a 5% increase in customer retention can lead to an increase of between 25% and 95% in revenue. It makes sense then that promoting customer loyalty should be on every business’s to-do list. Keep reading for helpful tips on improving your customer service that will create loyalty.

Loyalty 52

Loyalty Customer Service E Commerce Loyalty Programs 52

ShepHyken

MAY 28, 2018

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The Customer Journey Begins – and Sometimes Ends – With Your Employees by Katherine Evans . Service with a Simile.

2018 77

2018 Article Customer Service Loyalty Programs 77

InMoment XI

DECEMBER 22, 2022

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. This article is designed to give you InMoment’s take on what voice of customer examples look like. Bringing Voice of Customer Examples to Life.

Voice of Customer 558

Voice of Customer Net Promoter Score Social Media Call Center 558

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59

Loyalty Banking Airlines Travel 59

Lumoa

FEBRUARY 2, 2023

But the need to deliver an outstanding customer experience hasn’t. According to research, 95% of consumers believe customer experience is the key to brand loyalty. With a strategic approach, you can design an optimal customer experience that will encourage your customers to return.

Retail 94

Retail Net Promoter Score Customer Experience Loyalty Programs 94

CSM Magazine

SEPTEMBER 8, 2023

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

InMoment XI

SEPTEMBER 12, 2023

This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. When used in competitive analysis, these databases can help you understand how your competitors are succeeding in areas like customer retention and loyalty programs.

Marketing 260

Marketing Competitive Advantage Return on Investment Poor Customer Service 260

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. It’s a great article, which includes quotes from my CX friends like Shep Hyken, Adam Toporek and others (including me). You can read the original article here.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

Retently

OCTOBER 1, 2018

We believe that happens because not enough businesses use a customer journey map to keep track of clients’ desires, needs, and behaviors – basically the kind of information that can help you prevent high customer churn rates. What Is the Customer Journey? What Is a Customer Journey Map?

Customer Journey Mapping 107

Customer Journey Mapping Touchpoint Customer Journey Social Media 107

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Comprehensive customer experience ecosystems create customer memories that narrate specific brand stories.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Customers appreciate the free money, but it simply doesn’t make them loyal.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. It does give pause for thought, however, that agile tech companies have proven more apt at filling these gaps: owning more of the customer journey, gathering more detailed data, and making more relevant and personalized offers.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Totango

AUGUST 16, 2022

For instance, a customer relationship management (CRM) app may be used to segment customers at risk of churn and reach out to them, serving as a CRM customer retention tool. In general, any software that helps increase subscription renewals and decrease churn may serve as a customer retention tool. Onboarding.

Customer Retention 102

Customer Retention Customer Success Customer Relationship Management Loyalty 102

ShepHyken

JUNE 20, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Eight Tips To Get Inactive Customers Excited About Your Business Again by Young Entrepreneur Council. The first is a functional need.

2022 13

2022 Article Customer Service Loyalty Programs 13

ShepHyken

APRIL 24, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: This is the perfect article to kick off this week’s Top Five. Here are my top five picks from last week.

Article 13

Article Customer Service Loyalty Programs 2023 13

SurveySensum

JUNE 29, 2023

And by personalizing experiences based on individual preferences, demographics, and behavior, you can enhance customer satisfaction, loyalty, and overall engagement. So, How Can You Create Personalized Customer Interactions? Delivering Exceptional Customer Service Most businesses strive to deliver exceptional customer service.

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

Totango

JUNE 4, 2021

We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs. By combining technology with best practices, you can maximize interaction with your clients and build brand loyalty. Reward Customer Loyalty.

Customer Engagement 62

Customer Engagement Engagement B2C Customer Journey Mapping 62

Totango

JULY 15, 2021

The CCO is the voice for the CS department and is responsible for uniting C-level executives and the rest of the company on customer-centric values. Championing a customer-centered mindset within the company. Unifying customer data to create a comprehensive 360-degree view of customers that is accessible to all team members.

Chief Customer Officer 126

Chief Customer Officer Customer Centricity Loyalty Programs Customer Success 126

Hallmark Business Connections

FEBRUARY 23, 2021

This article was originally published on SpinSucks.com. Consumers, for the most part, recall an article of mail far more than digital correspondence (we’re looking at you, email). It isn’t uncommon for businesses to capture just 40% of customer email addresses. That’s why careful targeting is so essential.

Marketing 91

Marketing E Commerce Omnichannel E-support 91

SurveySparrow

JUNE 20, 2021

While conducting customer satisfaction (CSAT) surveys helps you spot issues and pain points, you can do more to improve your customer’s overall experience with your product and company. Studies show that 91% of customers who had a bad experience won’t willingly do business with a company ever again. Offer Loyalty Programs.

Customer Satisfaction 52

Customer Satisfaction 2021 Social Media Loyalty Programs 52

SurveySensum

JANUARY 18, 2024

In this article, we’ll explore seven innovative ways to supercharge your marketing strategy using SMS automation and enhance customer experience. Consider a scenario where a beauty brand identifies a customer who frequently purchases skincare products. Enjoy your photography journey!” Forgot something?

Marketing 52

Marketing Fashion Demo Customer Journey 52

ShepHyken

MARCH 5, 2021

This week we feature an article from Deb Mukherjee , a SaaS marketer with DelightChat. He shares five customer-related applications worthy of taking your eCommerce customer service to the next level. Loyalty programs put a smile on your customers’ faces. In this day and age, eCommerce is a booming industry.

Customer Experience 91

Customer Experience Loyalty Programs Omnichannel 2021 91

Totango

MARCH 5, 2021

To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service. As such, you will need to keep a close eye on your customers as they progress along the customer journey to avoid churn and gather the data needed to calculate your retention rate.

Customer Retention 88

Customer Retention Net Promoter Score Measurement Loyalty Programs 88

Lumoa

JANUARY 19, 2023

Here’s your ultimate guide on how to build a customer experience department. In This Article: Preliminary Steps 1. Map Your Current Customer Journey 3. A customer journey map provides a detailed visual representation of how your customer moves through each interaction with your brand and what experiences they have.

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94

SurveySparrow

SEPTEMBER 27, 2023

Whether it’s articles, videos, or marketing messages, businesses can use data to deliver content that matches a customer’s interests and needs. This not only keeps customers engaged but also deepens their connection with the brand. Enhanced Loyalty Programs Big data helps companies fine-tune their loyalty programs.

Customer Experience 52

Customer Experience E Commerce Loyalty Programs Social Media 52

delighted

JUNE 1, 2022

If you’ve got a high figure, it tells you that your customers love to shop with you. Most importantly, a high lifetime value shows a degree of brand loyalty. It also doesn’t consider whether your existing customers will be customers in the future. Active customers could become inactive and cause inaccurate figures.

Net Promoter Score 71

Net Promoter Score Customer Retention Loyalty Customers 71

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

ChurnZero

APRIL 10, 2020

During customer onboarding, two main handoffs occur: the Sales-to-Customer-Success handoff and the Implementation-to-Customer-Success handoff. In this article, we’re going to focus on the latter and how to nail it. We’ll refer to this function/role as “Implementation” in this article. . That’s a fumble.

Customer Success 61

Customer Success Customer Journey Mapping Loyalty Programs Reference 61

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

delighted

JUNE 30, 2022

Sample referral programs that work. If you’re interested in learning more about the success that high-growth brands can have with referral programs, feel free to check out the below articles. Friendbuy helps brands get more out of every customer. Emma loves telling people’s stories. About Friendbuy.

Sales 81

Sales Reference Net Promoter Score Loyalty Programs 81

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Now, forward-thinking banks are urgently considering how to keep their payment cards top-of-wallet and expand the stickiness of their relationships with customers over the next decade.

Banking 52

Banking Loyalty Loyalty Programs Travel 52

CSM Magazine

AUGUST 4, 2022

And as a result, it’s important for retailers to recognize generational shopping preferences to drive customer satisfaction and brand loyalty, and to take a united view of both in-person and digital experiences to satisfy all consumers. Customer Journeys: More Complex Than Ever.

Consumers 59

Consumers Retail E Commerce Customer Satisfaction 59