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“Empathy in Action”? offers a modern playbook for delivering customer experience (CX)

Natalie Petouhof

Their first book The One-to-One-Future (1993) described the approach of businesses nurturing relationships with each customer by collaborating with them and differentiating them. As Bates and Petouhoff share in the book, “happy employees make for happy customers.”. The post “Empathy in Action”?

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Understanding How CX Drives Good and Bad Profits

Natalie Petouhof

This concept was crystallized in my mind in the sixth chapter of the book “Empathy in Action,” authored by Tony Bates, Genesys CEO and chairman, and Dr. Natalie Petouhoff, customer experience business value consulting, sales enablement and thought leader for Genesys. Omnichannel experiences. Poor employee experience.