CX Prediction 2022.5 — B2B Becomes More like B2C
SurveyGizmo
NOVEMBER 11, 2021
We were living B2C lives where purchases were only a click away. Self-serve options, common in B2C e-commerce, have grown for business buyers too. We don’t hate human interaction; we just want to complete our work. McKinsey shows that two-thirds of buyers prefer remote human interactions or digital self-service.
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