Multiexperience Strategy: The New Apex of the Customer Journey
TechSee
APRIL 28, 2020
On the one hand, they need to deliver the products and services consumers want in multiple formats. On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. Providing users with an effortless experience should be first and foremost.
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