CSM Practice

DECEMBER 19, 2021

Boost sales and revenue. Sales, marketing, leadership, and support use the platform religiously. Present quantitative data. It’s essential to get a competitive advantage. As a customer retains, revenue increases, brand value increases and thus fuelling upward growth. Increase product adoption.

Customer Success 98

Customer Success Competitive Advantage Technology Customers 98

CX Journey

DECEMBER 18, 2014

Today I''m pleased to present a guest post by Rohit Yadav. The way customers interact with brands has drastically changed over the past few years. The price of the product, the brand value, and the other pillars of marketing are no longer the most important factors in a consumer’s selection process.

Customer Centricity 76

Customer Centricity Customer Experience Competitive Advantage Culture 76

BirdEye

OCTOBER 5, 2023

Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. Understanding how the target audience sees your brand gives you the power to shape that perception. How to measure brand perception?

Measurement 64

Measurement Brands Social Media Net Promoter Score 64

BirdEye

DECEMBER 26, 2023

It tells us about the brand or business’s recall ability and top-of-mind awareness within a product or service category. Strong brands with high brand salience become the preferred choice for consumers when presented with alternatives. Higher brand salience helps outshine competitors without launching expensive campaigns.

Brands 105

Brands Social Media Competitive Advantage Measurement 105

SurveySparrow

JANUARY 6, 2023

A brand strategy is a business plan component that outlines how the company will sustain, function in the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. Strategic branding allows you to stand out from the crowd and build consumer loyalty.

Brands 52

Brands Presentation Advertising Competitive Advantage 52

ProProfs Chat

JULY 30, 2021

McDonalds saw an increase in sales of 5.5% Former CEO of McDonalds, Steve Easterbook confirms that brand perception is one factor that helped the company grow in the last quarter of 2018. If your customers are not familiar with your brand values or your offerings, they will be hesitant to purchase your products.

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

Stella Connect

JANUARY 4, 2022

You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease. It is an essential component of creating a Hero-Class® customer experience that is a competitive advantage for your organization.”. Align customer service training with brand values and goals.

Customer Service Training 97

Customer Service Training Customer Service Contact Center Customers 97