Experience Matters

JANUARY 20, 2015

We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness. Download report for $195. Download report for $195. Here are some highlights from the finalists: Activision Customer Care. Crowe Horwath.

2015 108

2015 Customer Connectedness Net Promoter Score 2014 108

Qualtrics

DECEMBER 8, 2020

This advantage results in a bias towards buying the brand’s product, even if it's sold at a premium. It comes from the customer attaching their ‘self-image’ to the brand’s messaging. By buying the product, they’re buying into brand values, which they identify with. How can we measure a brand’s financial value?

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

AskNicely

OCTOBER 10, 2018

Are they connected to brand stories and share far and wide? Do they feel as if you listen to customer feedback? When your customers emotionally connect with your brand, logo and colors become a trigger for that connection. Use customer feedback to know your audience. Understanding your target market is key to any brand.

Feedback 60

Feedback Brands Net Promoter Score Competitive Advantage 60

Lumoa

MARCH 20, 2018

Long-term actions are based on the analytics results of the customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. Acting on customer feedback doesn’t mean doing one thing. ACT ON CUSTOMER FEEDBACK!

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Lumoa

MARCH 20, 2018

Long-term actions are based on the analytics results of the customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. Acting on customer feedback doesn’t mean doing one thing. ACT ON CUSTOMER FEEDBACK!

Definition 64

Definition Net Promoter Score Customer Experience CEM 64