Thunderhead

JULY 15, 2019

Intent: The firepower behind customer-driven journeys. Naturally, customer-driven journeys necessitate handing over a degree of orchestration ‘control’ to our customers. Each individual journey then forms naturally, across channels and along the path of ‘least effort’.

Multi-Channel 65

Multi-Channel Touchpoint Customer Centricity Call Center 65

Beyond Philosophy

JUNE 1, 2015

This is good for Amazon (estimates are that members spend more than four times more with Amazon than non-members), its customers, and its suppliers, who also get access to Prime customers and the positive rub-off of affiliating with a trusted brand. Maximize Difference Between Perceivd Value and Real Cost.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Currency Alliance

FEBRUARY 26, 2021

The question, now, is how we organize and optimize our marketing efforts to deliver consistency in the brand message, build a loyal base of customers, and increase share of wallet. The next wave of challenges for brands will be related to embracing the marketplaces where customers now spend most of their time.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Chattermill

MAY 12, 2019

We found that the New Gold Standard delivers practical advice that leaders can apply to their CX program, even if their brand is far from luxurious. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business by Alan Pennington. What do your customers hate?

Customer Experience Professionals 56

Customer Experience Professionals Books Customer Experience Hotels 56

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Somewhere in the middle are hospitality companies.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Storyminers

MAY 16, 2016

our research has revealed that not all retailers are using each channel to full effect and mobile apps are not up to scratch or consistent with the experience shoppers may have on the retailer’s website or in-store. Digital checklists can ensure that stores have a standard set of criteria to be “ready for customers”.

Retail 45

Retail 2016 Multi-Channel Travel 45

Martin Hill-Wilson

JANUARY 25, 2016

The roadmap they share with me shows they intend to travel even further over the coming months. On the other hand, I’m absorbing, distilling and outputting tales of the great digital adventure we are collectively engaged in. Some brands have promoted customer experience measures to have equal status with traditional compliance metrics.

Insurance 40

Insurance Multi-Channel Chief Customer Officer Travel 40

Avaya

MARCH 24, 2017

Looking back five years ago, 92% of organizations were already working to integrate multiple interaction channels —call it multi-channel, omnichannel, digital transformation—to deliver more consistent, contextualized experiences. Customer Experience is the Entire Brand Journey. In fact, it never was.

Multi-Channel 53

Multi-Channel Contact Center Omnichannel Customer Journey 53

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. As ever, it’s worth emphasising that customers become loyal to a brand because of two things: value and/or experience.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

SurveySensum

JULY 14, 2020

Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. Nandkishor Tripathi – Global Head of Customer Experience at SurveySensum.

2020 132

2020 Customer Experience Magazine Consulting 132

Optimove

MAY 25, 2023

Telecom brands, for example, are increasingly realizing the value of nurturing existing relationships, cultivating loyalty, and fostering repeat purchases. Reader – if you’re not already doing so, it’s time to focus on decreasing churn, increasing retention, and optimizing the cross-sell to maximize customer lifetime value.

Multi-Channel 52

Multi-Channel Customer Journey Mapping Touchpoint Customer Retention 52

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Kustomer

FEBRUARY 25, 2022

Businesses are realizing that customers want an experience across different channels. Tellingly, they want that customer experience to be consistent too. Creating a seamless, harmonious customer experience strategy with single-channel purchasing was a simpler task for most brands.

E Commerce 101

E Commerce Multi-Channel Omnichannel Touchpoint 101

Currency Alliance

OCTOBER 27, 2017

The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity. The points will only affect the perceived value – if the customer can do something with them. Therefore, the brand is capturing next to no data on the other 80% of their customers.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Kustomer

DECEMBER 21, 2021

Businesses are realizing that customers want an experience across different channels. Tellingly, they want that customer experience to be consistent too. Creating a seamless, harmonious customer experience strategy with single-channel purchasing was a simpler task for most brands.

Customer Experience 95

Customer Experience E Commerce Multi-Channel Omnichannel 95

SurveySparrow

SEPTEMBER 18, 2023

Customer Effort Score (CES) CES evaluates the ease or difficulty of customers’ interactions with your business. A lower CES score indicates that customers find it easy to engage with your brand. When they see that their efforts result in happier customers, it boosts their morale and job satisfaction.

Metrics 52

Metrics Net Promoter Score Customer Experience Effort Score 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Experience Matters

APRIL 7, 2015

1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. 2) Make the case : Winning brands win the hearts of their customers. We brought the industry’s first customer engagement hub to market.

2015 97

2015 Multi-Channel 2014 CEM 97

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Device agnostic.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Eptica

SEPTEMBER 28, 2016

This is particularly true when it comes to the experience consumers receive from brands, with the majority quickly forgotten. This means that if a company provides an extremely positive experience it will create a loyal customer , or if service is dire, someone that will take to social media to share their disappointment and anger.

Customer Experience 60

Customer Experience 2016 Social Media Multi-Channel 60

Currency Alliance

AUGUST 22, 2022

Finally, I’ll describe where the loyalty industry is heading in the next 10 years, and explain why an API-first points bank will be needed if brands are to keep up with the major developments and customer trends that are already underway. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Magellan Solutions

FEBRUARY 24, 2022

According to blogs, these are the identified average cost per lead by industry and generation channel: Average Cost per Lead by Industry. Travel & Tourism. $ Average Cost per Lead by Lead Generation Channel. Lead Generation Channel. Chatbots can successfully solve 80% of customer problems . Finance. $

Social Media 40

Social Media B2B B2C Sales 40

SmartKarrot

FEBRUARY 8, 2022

This is why customer experience is becoming the new marketing. Now, brands invest in customer experience to differentiate themselves from their competitors. People now have many mediums to share their experience about a brand or a product, and this user-generated content can travel very far and wide.

B2B 21

B2B Customer Experience Multi-Channel Roadmap 21

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. In fact, the most loved brands usually don’t have a points-based loyalty program at all.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

APRIL 10, 2021

The other dimension is emotional loyalty, which appeals to the less rational side of our brain and gets customers to talk openly about their experiences. Emotional attachment to a brand also means customers are more forgiving when things go wrong. posting product reviews online. referring friends. participating in surveys. …or

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

Despite some commendable efforts – such as those by Tesco (with its attractive redemption value) and Pick ‘n’ Pay (with its openness to collaborate with other brands) – most include only piecemeal achievements. A grocer would be well-placed to anchor brands from each category in a powerful loyalty coalition.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Comm100

FEBRUARY 6, 2018

Out of all the customer engagement software tools that are out there, which one is right for your company? Different companies have different needs, and a very diverse number of customer engagement tools are waiting to fill those needs. Popular Customer Engagement Software Tools and Who They’re Good For?

Customer Engagement 42

Customer Engagement Engagement Social Media Omnichannel 42