ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. In many cases, less profitable than the sales tax or value-added tax on a grocery bill.

ROI 52

ROI Loyalty Loyalty Programs Rewards Programs 52

delighted

JUNE 30, 2022

Every brand loves a happy customer, and knowing that you have recent buyers who love your product enough to give you positive feedback is a great feeling. But your happiest customers can do more than provide validation and direction – they can also become significant revenue drivers for your business through a referral program.

Sales 81

Sales Reference Net Promoter Score Loyalty Programs 81

CSM Magazine

JUNE 21, 2024

Customers are more likely to remember a brand that offers an immersive and interactive environment. Displaying real-time updates, such as stock availability or upcoming sales, helps customers make informed decisions. This level of customization fosters a deeper connection between the customer and the brand.

Retail 52

Retail Customer Service Omnichannel Return on Investment 52

SurveySensum

MARCH 6, 2024

Sales Conversion Rate Having a ton of visitors on your website is good and all but, it doesn’t amount to anything if said visits are not funneling into purchases. Setting up billboards, promoting online, sales, and any other expenses needed to make your business shine in a visible light are all packaged into CAC.

Metrics 52

Metrics E Commerce ROI Return on Investment 52

BirdEye

MAY 8, 2023

Sales prospecting is vital for any business that wants to continuously grow its pipeline. Today, businesses use all kinds of channels and sales prospecting tools to generate leads and convert them into customers. Table of contents What is sales prospecting? Why is prospecting important? Why is prospecting important?

Sales 52

Sales Social Media Multi-Channel Events 52

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge. This makes sense.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge. This makes sense.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

Alida

JANUARY 19, 2017

According to Recode , e-commerce giant Amazon is preparing to launch its own activewear private label brands. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. But as the market grows, so does the competition.

Retail 167

Retail Apparel E Commerce 2016 167

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Interactions

JULY 9, 2024

more likely to show brand loyalty when they are able to solve their problems quickly, according to Forrester. The additional benefits — such as lower opex costs and improved scalability for peak times — are of course critical to achieving ROI and ongoing value. Customer-centric culture Customers are 2.4

Contact Center 62

Contact Center Average Handle Time Customer Centricity Effort Score 62

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. So, what’s the future of brand loyalty? Is your brand eco-focused?

Customer Centricity 74

Customer Centricity Loyalty E Commerce Loyalty Programs 74

Currency Alliance

JULY 16, 2024

But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands. With Artificial Intelligence (AI) starting to impact how brands operate, the ability to optimize ROI and value for members can be optimized at scale.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

Currency Alliance

JUNE 1, 2020

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. People in Barcelona are buying a lot more ice-cream lately.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Optimove

JULY 6, 2023

The average cart abandonment rate in retail is over 70% on desktop and over 80% for mobile shoppers, meaning over two-thirds of online carts don’t result in a sale. It’s a costly and frustrating problem; annually, e-commerce retailers lose a total of $18 billion in sales to abandoned carts. The benefits are compelling.

E Commerce 52

E Commerce Retail Loyalty Programs Brands 52

BirdEye

NOVEMBER 20, 2023

This strategy transforms satisfied customers into brand champions who actively refer new business. Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. More sales? Post Affiliate Pro Post Affiliate Pro is designed for businesses running affiliate programs.

E Commerce 64

E Commerce Marketing Multi-Channel E-support 64

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

BirdEye

APRIL 20, 2023

Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. You can also use local groups and hashtags to promote your business, letting you put your brand in front of an audience that is more likely to become customers.

Social Media 91

Social Media Multi-Channel Metrics Advertising 91

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Business development is identifying prospects and looking for ways to reach prospects.

2023 89

2023 Return on Investment Social Media Sales 89

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

Oracle

JANUARY 16, 2018

As executives in the finance office begin to notice a declining correlation between Net Promoter Score (NPS) and ROI on their CX programs, new methods to measure baseline customer satisfaction attributable to added revenue will emerge. Prediction #2: Increased focus on innovation management.

2018 52

2018 Customer Experience Net Promoter Score Innovation 52

BirdEye

NOVEMBER 16, 2023

The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. Experiment with off-season Google ads Lead generation and sales pipeline management for the coming busy season needs a plan.

Marketing 64

Marketing Social Media Advertising User Experience 64

SmartKarrot

DECEMBER 4, 2020

But as customer retention became a major goal for these companies, customer success ROI started paying off. Importance of measuring customer success ROI. So, let’s see why measuring ROI is helpful in business. By measuring the end results, or ROI, you are able to know the efficacy of your CS department. Identifying gaps.

ROI 10

ROI Measurement Customer Success Return on Investment 10

ProProfs Chat

MAY 6, 2020

One of the top reasons why customers have higher expectations from their preferred brands to offer the best service experience! This calls for service enhancement, to ensure that you leave a substantial impact on your customers that compels them to come back to your brand frequently. Customer Experience Drives Sales Statistics.

2020 66

2020 Customer Experience E Commerce E-support 66

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. For very large businesses, this happens by leveraging their partnerships with other brands.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ERDM

JANUARY 8, 2018

Traditional loyalty programs have gotten a bit stale. Personalization is the new loyalty. Ironically, it was probably also the first form of loyalty between shop owners and their customers even thousands of years ago. Neiman Marcus is a 110-year-old brand with a legacy of great service and personalization.

Loyalty 40

Loyalty Loyalty Programs Travel ROI 40

InMoment XI

SEPTEMBER 1, 2022

You get a greater return on your investment (ROI) from repeat customers than trying to acquire a first-time customer Even though only 12% to 15% of customers are loyal to a single retailer, they represent between 55% to 70% of the retailer’s sales. How to Improve Customer Retention. The most effective way to improve customer retention?

Customer Retention 260

Customer Retention Telecommunications Customer Journey Mapping Automotive 260

CX Journey

JANUARY 19, 2016

The perils of focusing on customer acquisition and sales over the customer experience and retention can be summed up nicely with this: " As fast as you're bringing customers in the front door, they're running out the back door. This is the difference between loyalty programs and customer loyalty/retention. So, you decide.

Loyalty Programs 42

Loyalty Programs Loyalty ROI Customers 42

CX University

FEBRUARY 27, 2018

Operating Profit (Gross Margin minus all operating expenses such as sales, marketing, customer service, R&D, administration, etc.). The profit contribution of this new CX program is really $30 every ten calls ($50 minus $20). This profit contribution for ten calls can then be extrapolated to all the inbound sales calls.

Measurement 63

Measurement Financial Return on Investment Loyalty Programs 63

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Kitewheel

JULY 15, 2019

Many businesses have tried to make a great customer experience part of their brand promise. At the same time, Forrester found that 70% of customers feel increased loyalty after receiving a great customer experience. Driving real loyalty is more than just customer service, marketing, sales, or even loyalty programs.

Customer Journey 40

Customer Journey Metrics Customers Loyalty 40