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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

The digital customer journey describes how your customers move across digital touchpoints as they progress from prospect to customer to advocate. Examining your digital customer journey is critical to improving your customer experience by ensuring that every touchpoint is monitored and optimized. Remember: Think proactively.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

The digital customer journey describes how your customers move across digital touchpoints as they progress from prospect to customer to advocate. Examining your digital customer journey is critical to improving your customer experience by ensuring that every touchpoint is monitored and optimized. Remember: Think proactively.

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Paranoid Brand Warning: Consumers can sense your fear

Currency Alliance

On evidence, true customer loyalty is won through projecting self-assuredness, generosity and boldness through your brand. Consumer brands used to mistake this for loyalty. Realizing that it wasn’t loyalty after all, has left them hot under the collar. The brand sold itself. Consumers love confidence.