Zeisler Consulting

AUGUST 17, 2021

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI? How do you sell CX to leadership?

ROI 93

ROI Chief Customer Officer Leadership Return on Investment 93

InMoment XI

FEBRUARY 12, 2024

By amalgamating data from sources like sales, marketing, and customer support, integrated CX provides a holistic perspective, enabling organizations to understand customer behavior and preferences more thoroughly. Understanding the various channels through which customers engage with your brand is crucial for effective integration.

NPS 260

NPS Net Promoter Score Effort Score ROI 260

InMoment XI

FEBRUARY 2, 2024

The event brought in senior leadership from analytics, CX, insights, and VoC programs from 44 different brands, all with the common goal: sharing how integrated CX is making groundbreaking changes to their companies, customer experiences, and the market as a whole.

Hospitality 260

Hospitality Call Center Retail NPS 260

Experience Investigators by 360Connext

JANUARY 28, 2020

Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns. Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019.

2020 250

2020 Net Promoter Score ROI Metrics 250

Horizon CX

MARCH 1, 2021

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. Or better asked, which comes first, the monthly numbers or customer satisfaction?

ROI 52

ROI Return on Investment 2004 Financial 52

InMoment XI

AUGUST 19, 2024

What is the ROI of Customer Experience? Customer Experience ROI is a critical metric that measures the financial impact of enhancing customer experiences. By improving customer interactions, businesses can see tangible benefits like increased sales, improved retention, and heightened customer loyalty.

ROI 260

ROI Customer Experience Net Promoter Score Telecommunications 260

delighted

JUNE 30, 2022

Every brand loves a happy customer, and knowing that you have recent buyers who love your product enough to give you positive feedback is a great feeling. In fact, high-growth brands can acquire 5 to 15% of their new customers with a thoughtfully implemented referral program. These word-of-mouth referrals are powerful – and scalable.

Sales 81

Sales Reference Net Promoter Score Loyalty Programs 81

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Many companies rely on metrics such as Net Promoter Score (NPS), CSAT or Customer Effort Score (CES), which give a numeric value that you can track over time. This can be linked to business metrics to give a true ROI figure.

ROI 65

ROI Net Promoter Score E Commerce Return on Investment 65

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. The Three Areas of ROI. This often gets translated into the following business text: SALES! MORE SALES! Customers who stay longer with your brand also spend more with your brand.

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is what brands want. And this will help you to set your brand apart from competitors.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

Pointillist

MARCH 20, 2019

By Swati Sahai The importance of calculating your customer experience ROI cannot be overstated—how will you build, measure and regularly optimize your customer experience efforts if you don’t know the return on your CX investments? You need the quantitative ROI to make a strong business case and obtain approval for continued investment.

ROI 59

ROI Customer Experience Banking Call Center 59

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. However, poorly implementing a digital Care system can cost hundreds of thousands of dollars annually in wasted time and low NPS scores. Their answer is something along the lines of, "Because the brand is getting buried in volume."

ROI 52

ROI Social Media Customer Care Brands 52

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? The best-loved brands are cracking the code.

ROI 59

ROI Customer Experience 2011 Customer Centricity 59

GetFeedback

APRIL 24, 2019

However, with the rise of online sales, customers increasingly expect more from the companies they do business from. These programs consistently measure things like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES), to help them understand how customers feel about their organization.

Net Promoter Score 170

Net Promoter Score Effort Score NPS ROI 170

Feedbackly

MAY 2, 2024

Brands will have to tighten their marketing and operational budgets to survive in the market. During these times, even customers seek brands that offer value for their money. But did you know that having a strong customer experience strategy can help brands shine through the challenges? Here are some ways that can help.

Financial 52

Financial Customer Experience ROI 2024 52

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. Marketers are usually tasked with brand building, lead generation, and customer communications. This means that the sales reps, when they do engage with buyers, must be better prepared. .

ROI 150

ROI Webinar Sales Loyalty 150

ClearAction

OCTOBER 12, 2022

Quantifying CX ROI is the top challenge, per Pointillist’s 2019, 2020, and 2021 studies. NPS, CSAT, FCR, Health / Effort Score, etc.) Brand experience and product experience are subsets of CX, and they are sometimes subsets of EX and PX.). Your brand relies on these 3 groups for growth.

Metrics 62

Metrics Management ROI Effort Score 62

SurveySparrow

OCTOBER 18, 2020

So, it’s imperative to understand the various ways organizations use email and NPS surveys to reach out, collect feedback, and engagement ratio. But email survived the cut-throat competition because of stellar ROI, privacy, and affordability. . What is NPS? Before diving in, let us look at NPS surveys.

NPS 52

NPS Net Promoter Score Feedback Consumers 52

Gainsight

AUGUST 31, 2020

While their recent NPS score of 73.8 is incredibly amazing by itself, the underlying game-changing story lies in: How ServiceChannel obtained a 52% response rate on their NPS Survey. This allows facilities managers to drive significant brand equity and ROI for their organizations without outsourcing or investing in new infrastructure.

NPS 52

NPS Roadmap Chief Customer Officer Customer Success 52

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

GetFeedback

MAY 9, 2019

Think about the last time you had a great experience with a brand. Now think about the last time you had a really bad experience with a brand. . We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants. That’s because a bad customer experience interrupts our day.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

NICE inContact

AUGUST 9, 2018

That’s why we recommend building a strategy around tracking, and improving upon, the top 3 customer service metrics: CSAT, NPS®, and CES. While CSAT is a transactional measure and NPS is a relationship metric, CES can be either. What is Net Promoter Score (NPS)? What is Customer Satisfaction (CSAT)?

NPS 48

NPS Metrics Net Promoter Score Customer Service 48

ClearAction

AUGUST 19, 2020

Entering the 2020s decade, it’s time to re-think the picture you’re painting with customer experience indexes: NPS: This CX index: Communicates positive word-of-mouth vs. negative word-of-mouth. Assumes recommendations are for your brand only. Most meaningful for marketing / sales. Most meaningful for marketing / sales.

Customer Experience 174

Customer Experience Fashion Communication Customers 174

AskNicely

MARCH 30, 2017

That’s where Net Promoter Score (NPS) surveys can come to the rescue. Using NPS surveys – you can achieve all of the above and more. This post is the first in a eleven part series, where we’ll cover everything you need to know about NPS surveys and ultimately, how you can improve customer service, success and satisfaction.

NPS 60

NPS Net Promoter Score Customer Satisfaction Customer Retention 60

SurveySensum

JULY 9, 2021

Did you know that 81% of consumers said they’d only buy from the brands they trust? . When you empathize with your customers, it opens up your brand to opportunities you might not have considered before. . It makes your brand more relatable and trustworthy. . Or did they even try? That’s where empathy comes in!

Social Media 98

Social Media ROI NPS Loyalty 98

Zeisler Consulting

SEPTEMBER 15, 2021

is to improve the alignment between what your company says it’s all about (call it mission/vision, corporate values/principles, or simply Brand Promise) and the experience your Customers have when they interact with your brand. Notice that there’s no mention in there about revenues, sales, or market share. So why even bother?

White Paper 93

White Paper Sales Brands ROI 93

Team HGS

SEPTEMBER 30, 2019

CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.

Brands 40

Brands Social Media Contact Center 2006 40

Gainsight

APRIL 9, 2024

Many of the aspects of our customer community are tailored to help our customers get the support they need and also gain inspiration and knowledge from a broad network of Customer Success, Sales, Marketing, and Product professionals. Deployment Engagement Adoption ROI Community engagement is a key part of the “E” portion of this framework.

Connections 52

Connections Chief Customer Officer E-support Events 52

GetFeedback

AUGUST 14, 2019

Great customer experiences are created by designing and understanding the end-to-end journey of your customer, from before they are aware of your brand all the way through to when they leave you or become your greatest advocate. . Satisfaction can also be applied to products or overall relationships between a brand and a customer.

Metrics 273

Metrics Customer Journey Mapping Customer Satisfaction Net Promoter Score 273

delighted

SEPTEMBER 8, 2021

We sat down with Michael Bair, SVP of Customer Experience at FIGS to learn how his career learnings helped him build a flourishing CX program at the leading direct-to-consumer healthcare apparel and lifestyle brand for healthcare professionals. I spent my first seven years in sales at a Fortune 50 bank and then moved into customer service.

Customer Experience 93

Customer Experience Healthcare Net Promoter Score E Commerce 93

Totango

APRIL 25, 2019

With an amazing NPS score of 87.5, Edgar Papke followed with an interactive session that shared a framework for true alignment and building brand intention, customer-centric culture and innovation by design. Spark enables you to dream big and achieve results in just a few weeks. You brought in the right audience”.

NPS 54

NPS Connections Events Customer Centricity 54

SurveySparrow

DECEMBER 14, 2020

Happier customers improve sales and ensure a stable revenue base for your business. Customer experience (CX) is an umbrella term for how your customer perceives your brand after interacting with it during the customer life cycle. An increase in sales is the best case you could make for investing more in customer experience management.

Customer Experience Management 52

Customer Experience Management Measurement Customer Experience Net Promoter Score 52

CSM Magazine

DECEMBER 8, 2022

In this article, we will discuss CX strategy- what it is, why you need one and how to build one for your brand. A customer experience strategy is a plan of action to improve the overall customer experience at every touch point in the customer journey, pre and post-sales. What is a customer experience strategy, and why is it important?

Net Promoter Score 52

Net Promoter Score Customer Experience Omnichannel Effort Score 52

SurveySensum

JULY 2, 2024

According to the State of Global Customer Service Report, a staggering 77% of consumers hold brands in higher regard when they actively seek and apply customer feedback. It affects the overall value and return on investment (ROI) the businesses can expect from the tool. This statistic clearly shows how important customer feedback is.

Feedback 52

Feedback 2024 Multi-Channel NPS 52

Gainsight

APRIL 15, 2022

They’ve built fantastic, profitable businesses and established well-known brands. For Sales, the biggest change in a customer success model is the need to sell to the right customer, instead of just any customer. Customer lifetime value (LTV) is now more important than quarterly sales. Sales Process.

Customer Success 97

Customer Success Net Promoter Score Chief Customer Officer Leadership 97

Thematic

APRIL 17, 2024

It aims to uncover the key drivers behind customer decisions and their overall experience with your brand. Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more.

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62

Thematic

APRIL 17, 2024

It aims to uncover the key drivers behind customer decisions and their overall experience with your brand. Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more.

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62