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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

NPS, CES, and CSAT are customer loyalty metrics. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy. Before diving into the value of each metric, it’s important to go over the basics. .

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ROI and the Secure Customer Index (SCI)

Horizon CX

Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. And although few disagree that customer satisfaction, value, and loyalty are necessary for any successful business, there is an agreement that there are indeed ways to put an ROI value on a CX program. And furthermore, how can a CX program be justified?

ROI 52
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Is Customer Experience Worth It? And Much How Should You Invest?

Experience Investigators by 360Connext

The Three Areas of ROI. Programs to invite customers into the organization more, like Customer Advisory Boards, customer accessibility labs, or inviting customers into meetings or events. Strategic communication around CX foundations – defining the customer experience for your organization and how each employee plays a role.

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How to Create Digital Scale in Your Early-Maturity CS Program

Gainsight

Regular audits of communication touchpoints and collaboration with Marketing teams help ensure that messaging remains coordinated and tailored to customer needs. The ROI of Digital CS At AuditBoard, an investment has been made in dedicated operations that are focused on driving digital scale experiences.

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Five Takeaways From Gainsight’s CxO Summit EMEA

Gainsight

Now, as we reflect on the event, we are excited to share with you the five impactful takeaways that emerged from this insightful gathering of industry leaders. Our CxO Community Rocks One of the standout aspects of the CxO Summit is the opportunity to engage with a special community of CS leaders.

ROI 52
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Building A Foundation For Better Customer Experiences

Experience Investigators by 360Connext

Customer experience is the total relationship your customer has with your organization through communication, interactions, and transactions. At the company level, review metrics like customer retention or renewal rates, referral rates, and digital analytics like website conversions.

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Triggered vs. Scheduled? Here’s How to Nail SMS Mobile Marketing

Optimove

If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? ), then it’s neither one nor the other. You plan and schedule these messages in advance, ensuring a constant flow of communication. You need to be combing them for maximum marketing impact. You can find out more here.