The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit
Alida
SEPTEMBER 22, 2016
Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Cassie Mally, director of UX at GoDaddy, stressed the importance of the profiling questionnaire—the initial survey that asks for your customers’ basic information.
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