Connecting Customer Experience Goals to Financial Metrics to Prove ROI
CloudCherry
SEPTEMBER 19, 2018
Most, however, struggle to see the results they’re looking for to back up the investment, which leaves stakeholders wondering if one can actually measure the ROI of a CEM program. Here’s Why Measuring the Financial Returns of CEM Is a Necessity. How to Measure a CEM Program’s Financial Returns. Increased sales.
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