The rise of chief digital officers in fashion, luxury and beauty retail
Alida
JUNE 5, 2017
Already considered a digital innovation leader, Nike’s decision to hire a CDO was seen by industry experts as a big move. Many CDOs bring deep technological expertise, but CEOs also hope that this new C-suite role can bring valuable consumer insight. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec.
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