Remove Customer Base Remove Customer Engagement Remove Hospitality Remove Touchpoint
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Customer Success at Scale: Using CS Automation to Do More With Less

Totango

An early warning system uses sensors, event detection, decision support, and customer engagement to let your team know what is going on with clients. Once CS teams are alerted, CSMs can more easily engage customers with personalized, context-based touchpoints that meet, and even anticipate, their needs.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

But most retailers don’t have this advantage of high customer frequency, so issuing a partner’s points is likely to be necessary to get the majority of customers engaged. It extends the brand’s reach beyond its immediate customer base. Indeed, that’s why most supermarkets are currency owners.

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

Customer Experience Engineering (CXE) is a growing field that focuses on designing, managing, and improving the interactions between a company and its customers. At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market. I anticipate this next wave will transform the way brands think about the virtuous circle of capturing customer data to drive improved customer engagement.

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Crafting the Best “How Did You Hear About Us?” Survey

Retently

Enhancing customer engagement These surveys do more than just help you understand your marketing channels; they also serve as a bridge between you and your customers. Including open-ended questions or a comment box in your survey allows your customers to voice their experience and provide valuable feedback.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year.

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How loyalty programs enable marketing personalization

Currency Alliance

This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes. Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.