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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

Fashion 64
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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

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12 ways to leverage local social media marketing

BirdEye

Local social media marketing is a game-changer for small business owners. Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand.

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13 Proven auto repair marketing strategies to boost sales

BirdEye

There used to be a quick answer to “What is auto repair marketing?” Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. But now, most customers start their search online. Below, we delve deeper into 13 auto repair marketing strategies to boost your business.

Sales 52
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18 inspiring brand collaborations: Real-life success stories

BirdEye

The end goal is to widen their respective customer bases by increasing awareness. Expanded reach: Collaborative efforts like influencer partnerships allow brands to tap into each other’s customer base or target audience. You’re essentially combining marketing forces to create a win-win-win situation for everyone.

Brands 52
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The Importance of a Robust Customer Engagement Strategy in a Time of Crisis

Ecrion

If you’re a customer engagement specialist, these last few weeks may have found you staring at your screen wondering what you can possibly say to your customer base. Maintaining customer relationships has become more important now than ever. Prepare: Foster Greater Customer Relationships.