Remove Customer Base Remove Loyalty Programs Remove Management Remove Social Media
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Customer Sentiment: How to Measure and Improve It

InMoment XI

What is Customer Sentiment Analysis? Customer sentiment analysis involves using natural language processing (NLP) and machine learning techniques to analyze customer feedback from various sources— think social media, reviews, surveys, and more. Next, use NLP and sentiment analysis tools to analyze the text data.

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10 Tips to Improve Social Media Customer Service

CSM Magazine

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Visitors want to feel that they’re talking with someone real, even on social media.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

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What is relationship marketing: examples and strategies

BirdEye

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

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Attract more diners – 10+ Strategies to do digital marketing for restaurants

BirdEye

Invest in social media marketing 4. Grow your customer base with email marketing 5. Manage your reviews to build social proof 7. Develop a loyalty program 10. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results?

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Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation 

Optimove

Up your mobile marketing game with this guide Download Now Why it Matters: When marketers are charged with improving customer acquisition and conversion through social media campaigns, but have limited access to data and budget, the task can be impossible. Manager, Digital Growth Marketing at Scientific Games.