Remove Customer Centricity Remove Marketing Remove Multi-Channel
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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. So, is omnichannel just well-connected multi channel?

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What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players

Optimove

Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. Focus on cross-channel marketing to reach diverse audiences. In markets like the U.K., lottery brands to stay competitive.

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A Deep Dive into Conversational Intelligence

InMoment XI

Here is a breakdown of how conversation intelligence operates: Data Collection: Conversation intelligence platforms can work as part of an omnichannel contact center to gather data from various sources, including audio recordings of phone calls, video conferences, chat transcripts, emails, and other written communication channels.

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Establishing a customer-centric culture at your company

Thematic

Getting started with VOC The ideal time to start a voice of customer programme is from ground zero. You’ve already done all the research and user testing to ensure your product or service has market fit. A voice of customer programme is a natural extension of this work. But companies can do better.

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How Customer Centricity Is Changing Pharmaceutical Customer Experience

PeopleMetrics

The master rule to customer-centricity is this: solve your customers’ problems. Every change, every action, every improvement your company makes should have the end goal of solving a customer problem. So how does this apply to the healthcare and pharmaceutical industries? In The Beginning. Patient Feedback.

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Best Practices and Strategies to Master Call Center Management

InMoment XI

With the advent of omnichannel customer experience programs and increasing customer demands, effective call center management has become more challenging and pivotal than ever before. It requires a harmonious blend of leadership, technology, and a customer-centric mindset to succeed in this dynamic landscape.

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What is a Position-less Marketer? An FAQ Guide

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams.