[Infographic] 4 Pillars of CXM Value
Alida
MAY 27, 2021
Customer relationships are more complicated and more important than ever as businesses interact with customers across a wide variety of physical and digital touchpoints.
Alida
MAY 27, 2021
Customer relationships are more complicated and more important than ever as businesses interact with customers across a wide variety of physical and digital touchpoints.
Alida
MAY 19, 2020
Keeping communication channels open for two-way conversations with customers is pivotal in maintaining relationships while also enabling organizations to listen and adapt to their customers’ changing wants and needs.
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Alida
MAY 21, 2020
Keeping communication channels open for two-way conversations with customers is pivotal in maintaining relationships while also enabling organizations to listen and adapt to their customers’ changing outlook, actions, and brand satisfaction during the pandemic.
ReviewTrackers
SEPTEMBER 13, 2018
A research study by Paul Laughlin for the Journal of Direct, Data and Digital Marketing Practice helps provide a more in-depth understanding of what exactly consumer insight is, and how companies should view it: “When training customer insight analysts of all flavors, I stress four parts of that definition: 1.)
Michelli Experience
SEPTEMBER 4, 2018
In all cases, governance structures are essential to streamline efforts and provide the support needed to foster high-value customer change. Conversely, we’d be glad to discuss how you can maximize benefit from this helpful approach to customer insights and design. Please reach out to us to arrange a time to talk.
Lumoa
AUGUST 23, 2021
Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. Gaining feedback is half the battle itself, as it requires customers’ willingness to participate.
Customer Bliss
APRIL 27, 2018
Are some measuring customer satisfaction, some measuring customer effort scores, and some measuring NPS? Know the options available to gain customer insight in addition to customer surveys. For example, is “humanizing” research part of your effort to understand customers’ lives?
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