CSM Magazine

MAY 26, 2020

Steve DiGioia reveals his best strategies for winning back upset customers. It’s not the ROI, the seamless journey between touchpoints, or even the capacity to personalize the product or service we offer. My mission was to win back an upset customer. To sum it up, here are my 9 best ways to win back an upset customer.

Hospitality 59

Hospitality Events Hotels Customers 59

Currency Alliance

APRIL 15, 2024

On the customer side, you’re looking to create the greatest possible perceived value. Issuing your own points might eventually come at a lower direct cost – but if they’re not your customer’s favorite points, the perceived value may be low, and the hoped-for ROI may never materialize. Consider the example of a retailer (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

InMoment XI

APRIL 3, 2024

Digital experience (also called digital customer experience or abbreviated as DX ) is an extension of traditional customer experience. But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints.

Customer Expectations 260

Customer Expectations Touchpoint Omnichannel Social Media 260

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Enhancing customer engagement These surveys do more than just help you understand your marketing channels; they also serve as a bridge between you and your customers.

Social Media 78

Social Media Advertising Events Insights 78

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Somewhere in the middle are hospitality companies.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52