From Build to Integration: The Essentials of a Successful VoC Program
CloudCherry
JANUARY 21, 2020
The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” The bad news? Operational Benefits. Level 3: State of The Art.
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