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Ecommerce Customer Experience: How to Improve and Measure It

InMoment XI

Put simply, ecommerce customer experience encompasses every interaction a customer has with your brand online. This means it can include everything from discovering your brand through social media, navigating your website, making a purchase, and receiving support after they make an online purchase.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. In particular, Artificial Intelligence (AI) has emerged as a powerful tool, revolutionizing the way companies understand and enhance the customer experience.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

How Omnichannel Customer Experience Affects Integrated CX Omnichannel customer experience strategies are the building blocks of creating a truly integrated customer experience. What are the Advantages of Omnichannel Customer Experience? But, it may not be as hard as you think.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

We begin this three-part series with the basics – the intricacies of the modern customer journey – and shed light on its various stages and steps. The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

The e-commerce and retail giant implements predictive analytics techniques across various facets of its operations, from its powerful product recommendation engine (“Customers also bought these items”) to dynamic pricing adjustments. Identify Ideal Customer Profiles (ICPs). Prioritize sales efforts.

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Reduce Customer Churn: 5 Ways to Understand At-Risk Customers

Experience Investigators by 360Connext

Traditional business education and even standard business plans don’t include much focus on the customer’s journey beyond the basics of getting the sale and delivering a product or service. Even customer journey maps can neglect key phases of the customer experience. They just leave. Embrace them!

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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. So, what is gen AI, and how can it impact your sales organization? Consider an e-commerce company that sells fashion apparel.

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