The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
Let’s look at the common CX metrics to understand how they are helpful, as well as explore why an abundance of data can sometimes be an innovation blocker. Net Promoter Score What is it? NPS measures how likely a customer is to recommend a brand to someone else (friends, family, colleagues). How do you measure it?
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