Remove Customer Relationship Management Remove Multi-Channel Remove Return on Investment Remove User Experience
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Customer Data Platform: The Ultimate Guide

Fox Metrics

There’s everything from customer behavior data, demography data, product usage data, transaction data, and more. However, these data are often saved in silos and are mostly unstructured, which makes it difficult to act on them or create a uniform customer experience across all channels. Why You Need a CDP?

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What is ERP (Enterprise Resource Planning)?

Circular Edge

For example, products-based companies typically have modules for accounting, inventory and order management, customer relationship management (CRM) and, if they produce or assemble products, manufacturing. Services businesses may turn to modules for accounting, project management, professional services automation and CRM.