Customer Relationships Lifetime Customer Marketing Sales 
ShepHyken
AUGUST 30, 2019
This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.
CSM Magazine
AUGUST 10, 2017
True insight organisations are building market share by taking customers away from un-insightful, non-listening, non-responsive businesses. Customer closeness doesn’t happen accidentally. We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities.
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Totango
MAY 23, 2019
Rather, they are a function of the customer experience. To create happy customers, you have to shift your focus from the sales event and toward the ongoing nurturing of existing customers. Continually monitor customer health. Proactively engage customers with personalized campaigns. Upsells Happen Every Day.
Wootric
AUGUST 21, 2018
This article was contributed by Ryan Gould, VP of Strategy and Marketing at Elevation Marketing. Of course, with all these exciting changes comes the one word that polarizes many in business and marketing circles: disruption. To that end, here are four technologies reshaping the customer experience as we know it.
LiveChat
JUNE 8, 2015
“If customers are the lifeblood of a business, then the database is its heart. Only those companies who truly know their customers and tailor communications to accurately defined target markets will survive and grow,” wrote Ludi Koekemoer and Steve Bird in their book Marketing Communications.
Optimove
NOVEMBER 14, 2019
Optimove has partnered with world-class vendors of marketing, customer communication and operations infrastructure platforms, to provide a true end-to-end solution for highly effective customer marketing. The company is present in all major gaming markets in the world.
LiveChat
DECEMBER 9, 2016
“If customers are the lifeblood of a business, then the database is its heart. Only those companies who truly know their customers and tailor communications to accurately defined target markets will survive and grow,” wrote Ludi Koekemoer and Steve Bird in their book Marketing Communications.
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