SurveyGizmo

NOVEMBER 4, 2021

Please download our CX Predictions for 2022 ebook for our full report. COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. Why Loyalty Matters. Loyalty matters because regular customers tend to be your best customers.

Loyalty 95

Loyalty Brands 2022 Loyalty Programs 95

Optimove

JUNE 29, 2023

Why it Matters : Brands can gain actionable insights to cultivate customer loyalty and increase consumer spending. Plus, typically budget-conscious consumers are willing to invest more in educational needs, a significant increase compared to other shopping periods such as holidays, summer, and Mother’s Day.

2023 52

2023 Loyalty Consumers Loyalty Programs 52

Optimove

AUGUST 20, 2024

See the difference control groups make in this guide Download Now Why it Matters: For sportsbooks, this report reveals trends that suggest increased revenue potential for operators who can effectively capture and retain customers. Download the report. Download the report.

2025 59

2025 2024 2023 Download 59

Optimove

JUNE 22, 2020

Using loyalty data to power customer retention and reactivation. This is just one methodology ( with three more to download ) that demonstrates how marketers can easily use Optimove to discover customer insights, test their hypotheses, and optimize their CRM campaigns. Using Loyalty Data to Power Customer Retention and Reactivation.

Customer Retention 52

Customer Retention Loyalty Loyalty Programs Retail 52

Optimove

JANUARY 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Web push, a potent channel in multichannel marketing, plays a pivotal role in engaging both active and churned players. Loyalty program players seek personalized rewards and exclusive games, making web push a potent tool for continued engagement.

Engagement 59

Engagement Loyalty Programs Download Loyalty 59

CustomerSuccessBox

MARCH 11, 2022

Read on further about Customer Loyalty vs Customer Retention! Let’s dive to see what distinguishes customer retention from Customer loyalty. Customer loyalty vs customer retention! So there you have the line between customer retention and customer loyalty. What are the levels of customer loyalty?

Customer Retention 52

Customer Retention Loyalty Customers NPS 52

ShepHyken

APRIL 25, 2022

Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. So even if your program previously achieved great results, failing to update it frequently to keep customers engaged may mean you lose money, opportunities, or both. Customer Loyalty.

Article 65

Article 2022 Customer Service Loyalty Programs 65

ShepHyken

FEBRUARY 18, 2024

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. My Comment: Lately, I seem to be attracted to articles on loyalty programs. It’s nice to see this idea again.

2024 62

2024 Article Customer Service Net Promoter Score 62

Experience Investigators by 360Connext

NOVEMBER 13, 2014

63% also answered they had downloaded a retailer’s app on to their smartphone. Loyalty: “What’s in it for me?” ” Meanwhile, more than 80% of the survey respondents said retailer loyalty programs influence where they shop. I find this compelling. Will I be rewarded for my behavior?

Customer Confidence 279

Customer Confidence 2015 Retail Loyalty Programs 279

ShepHyken

JUNE 21, 2021

If you want to ROCK your loyalty program (if you have one), you’ll enjoy this article. Is Simpler Better For Rewards Programs? RetailWire) Non-tiered customer loyalty programs were found to increase customer value by almost 30 percent over a five-year time period. This article may give you some insights as to why.

2021 80

2021 Article Rewards Programs Customer Service 80

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

2024 62

2024 Article Customer Service B2B 62

Lumoa

MAY 19, 2022

Download the full shopping apps report to find out why. The Impact of Customer Satisfaction and Loyalty All ecommerce companies want customers that purchase products on a regular basis, are loyal to the brand, and share their experiences with their inner circles. Download our State of the Shopping Apps Report for 2022 today.

2022 83

2022 Download Retail Customer Satisfaction 83

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty. Loyalty Programs. White Papers.

Customer Retention 60

Customer Retention Loyalty Loyalty Programs Social Media 60

Currency Alliance

NOVEMBER 24, 2016

At Currency Alliance, our framework for the measurement of loyalty programs is based on the belief that “Engagement” is the common denominator and “Advocacy” and positive, increasing Life Time Value (LTV) are the primary goals. Measuring “engagement” comes down to: • Registrations for the Loyalty Program. Redemptions.

Measurement 40

Measurement Loyalty Loyalty Programs Download 40

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. Download the free report here.). Deepen engagement to lock in loyalty.

B2C 66

B2C B2B Loyalty Loyalty Programs 66

TechSee

JANUARY 7, 2020

To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers.

Customer Retention 136

Customer Retention Telecommunications Loyalty Programs Wireless 136

Optimove

JULY 24, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: When marketers are charged with improving customer acquisition and conversion through social media campaigns, but have limited access to data and budget, the task can be impossible. Manager, Digital Growth Marketing at Scientific Games.

Innovation 52

Innovation 2029 Social Media Government 52

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

2024 52

2024 Marketing Sports Multi-Channel 52

ShepHyken

FEBRUARY 1, 2021

Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue. You’ll have to download it, and it won’t cost you a thing. You get an amazing report.

2021 140

2021 Article Customer Service Rewards Programs 140

Retently

JUNE 28, 2022

It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. Over time, the reviews and ratings of your enthusiastic customers can add up, rewarding you with stronger rankings, more traffic, more downloads, more sales, and as a result – more revenue.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Or, in the form of the now-prevalent sign-up bonuses that come from switching banks.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

One Millimeter Mindset

OCTOBER 22, 2018

When customers become disenchanted, their loyalty is jeopardized. Far too often, businesses of all sizes leave the customer’s loyalty in the hands of front-line employees. Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. And then, the fun begins.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

ShepHyken

DECEMBER 5, 2022

The Top 5 Guest Loyalty Trends and Predictions to Watch for 2023 by Ellis Connolly. So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyalty program can help keep you connected to customers. And third, practice reciprocity.

2022 70

2022 Article Customer Service Hospitality 70

Beyond Philosophy

DECEMBER 12, 2016

Loyalty Programs with special promotional offers ; these incentives influence 93% of customers to sign up. To download and read the CFI Group’s the full report sponsored by Radial, please click here.). For example, the incentive for the loyalty program could be a good discount. It doesn’t feel exclusive.

Loyalty Programs 157

Loyalty Programs Books 2015 2016 157

Strativity

MAY 25, 2023

Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. But the success of these programs has as much to do with insights as technology. james.lanyon@materialplus.io sean.eidson@materialplus.io

Brands 52

Brands Loyalty Programs E-support 2022 52

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Download my free eBook now.

Customer Engagement 111

Customer Engagement Loyalty Engagement Social Media 111

ENGAGE.cx

MARCH 2, 2017

Part 1 – Traditional Loyalty is at a Cross-roads. Click to download The New Loyalty 3 part series. As consumers, we don’t have to look much farther than our own smart phone to realize that even the newest loyalty programs don’t really work. Using myself as the example, I have 3 loyalty apps on my phone.

Loyalty 45

Loyalty Measurement Brands Loyalty Programs 45

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Guide to Advanced Customer Segmentation Download Now >> 3.

Marketing 69

Marketing 2024 Social Media Download 69

Beyond Philosophy

JUNE 21, 2015

Don’t miss Michael Lowenstein, thought leadership principal at Beyond Philosophy, as he provides valuable perspectives on B2B and B2C loyalty programs and offers practical and proven methods for developing consistent loyalty programs. Reserve your spot at this informative webinar presented Thursday, June 17th, 2015.

Employee Experience 160

Employee Experience Customer Experience Loyalty Programs B2C 160

ENGAGE.cx

MARCH 19, 2017

Part 3 – Operationalizing Stickiness…Loyalty’s Holy Grail. Click to download The New Loyalty 3 part series. We’ve learned in the earlier posts that if you’re continuing to invest in traditional loyalty programs, you’re spending money on outdated techniques and, worse yet, you may be losing more customers than you gain.

Loyalty 40

Loyalty Measurement Brands ROI 40

ShepHyken

FEBRUARY 13, 2017

And, to get the other five you’ll have to download the full report. Here’s how tech can help with consumer loyalty by Adam Croxen. Tech City News) When you’re a cash-strapped startup, increasing customer loyalty, then, is a no brainer. My Comment: Customer loyalty programs have come a long way. Well worth it!

2017 81

2017 Article Customer Service Loyalty Programs 81

Experience Investigators by 360Connext

AUGUST 23, 2018

“Our customers LOVE our loyalty program.” ” The loyalty program is represented as one solid and positive touchpoint on the journey map, and we move on to the more challenging ones. Customer Empathy Means Going Beyond the Obvious. Positive emotions are great.

Touchpoint 151

Touchpoint Loyalty Programs Customer Journey Mapping Contact Center 151

ChurnZero

APRIL 12, 2022

Customer-centricity is an important factor in customer loyalty and retention. What they will do to create customer loyalty programs. If you see a role like this in Customer Success as a good option for yourself, download our ebook, “ The Future CCO: Advice For Those On The Path To The Chief Customer Officer.”.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Touchpoint Leadership 98

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

2016 81

2016 Article Customer Service Loyalty Programs 81

ProProfs Chat

FEBRUARY 22, 2019

And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation. This is the highest level of brand loyalty, which brings an unusual value to brand equity.

Customer Retention 82

Customer Retention Engagement Rewards Programs Loyalty Programs 82

ShepHyken

FEBRUARY 24, 2020

Customer service drives loyalty for Amazon-owned Zappos by Tabitha Cassidy. Digital Commerce) The recently revamped VIP program Zappos launched has helped the Amazon-owned retailer build stronger customer loyalty and increase conversion. My Comment: What drives loyalty? Or, is it the experience?

2020 105

2020 Article Customer Service Exceptional Customer Service 105

Kitewheel

FEBRUARY 11, 2020

Include one or two skip-the-queue passes when new customers sign up for your loyalty program and download your app. It has the added benefit of having them download your app for future experiences. If you want to deliver great customer experiences, connecting more people to your owned media and loyalty program is key.

Airlines 52

Airlines Loyalty Programs Travel Download 52