The Role of Digital in Customer Experience, by Sandeep Kuvvarapu
ijgolding
MARCH 22, 2017
The customer has always been at the heart of every business, be it a street vendor selling hot dogs or a multi-national firm selling a wide range of products. Multi-national food & beverage corporations like The Coca-Cola Co. and Pepsi Co. or Consumer companies like Unilever and P&G can be quoted as perfect examples.
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