ROI of Customer Experience can be measured: Build your case for ROX
delighted
DECEMBER 10, 2019
ROX is the new customer experience ROI. Many brands are investing heavily in customer experience (CX) and, as we explore below, the numbers don’t lie — those allocated resources can yield some serious returns. But what exactly is the return? Building your own CX ROI model. This couldn’t be more inaccurate.
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