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Your Guide to Mastering Brand Reputation Management

InMoment XI

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. In this comprehensive guide, we will delve into the intricacies of brand reputation management, exploring strategies, key components, pitfalls to avoid, and the role of online and employee reputation management.

Brands 378
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CX ROI Metrics Roadmap

ClearAction

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. How the CX ROI Metrics Roadmap Works Gold : First, your CX team facilitates earnest use of customer experience insights for growth efforts: Products and services : new, upgrades, and lite versions.

Roadmap 48
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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director. THIS is why convincing executive leadership to prioritize and invest in CX initiatives can be a challenge. And yet, leadership buy-in is a critical part of customer experience success.

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Why A Digital Adoption Strategy Is Crucial for Business Success

InMoment XI

As the number of consumers making their purchases online has grown exponentially in recent years, it is no surprise that over 80% of marketing leaders have chosen to invest their resources in digital channels. This can be because of a lack of strategy, organizational resistance, poor change management, or any other number of reasons.

2024 260
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Conversational Analytics: Powerful Data Behind Business Transformation

InMoment XI

Compliance and Risk Management By monitoring conversations, conversation analytics can detect potential compliance issues, such as the use of inappropriate language or the disclosure of sensitive information. This process can help identify emerging trends, consumer preferences, and unmet needs that can guide the product development process.

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Sisal’s Evolution from ‘Classic’ to ‘Streaming’ Marketing Campaign Orchestration to Create Epic Customer Experiences

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: In this post, marketing leaders can gain insights evolving from “classic” (more static) campaign orchestration to “streaming” (dynamic), real-time marketing campaigns to create “epic customer experiences.”

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InMoment named Leader in Forrester Wave™: Text Mining and Analytics, Q2 2024: A Comprehensive Breakdown

InMoment XI

It assesses vendor scores based on three pillars: current product offering, strategy, and market presence , with subcategories that make up each pillar. Contact Centers: Analyzes call transcripts for categorization, QA, alerting, and enhanced CX with tools like Conversational Intelligence and dashboards for agents and managers.

2024 260