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Pay with points: unlocking loyalty program value

Currency Alliance

It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. Pay with points is trending upward in loyalty marketing for three main reasons.

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How loyalty programs enable marketing personalization

Currency Alliance

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Let me re-emphasize: relationships are built by people and through positive experiences across all touchpoints.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Multi-serviced.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

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Best HVAC marketing strategies that actually work

BirdEye

Multi-channel referrals: Customers can refer via email, text, and social media. Loyalty programs and retention strategies Loyalty programs and retention strategies are designed to reward and retain existing customers, encouraging them to continue doing business with your HVAC company.

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What is the Voice of Customer (VoC)? Start A Program Easily

Thematic

Clear goals guide your program's focus and help measure its success. Choose the Right Feedback Channels Utilize a mix of feedback channels to capture a comprehensive view of customer opinions. Common channels include surveys, online reviews, social media, and direct customer interactions. What methods will you use?

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Headless loyalty enhances composable commerce

Currency Alliance

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

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