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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

These analytics tools delve deep, illuminating the nuances of every conversation, every piece of customer feedback , and every touchpoint. The Multi-Faceted Approach to Contact Center Analytics What Are Customer Analytics? But how does a business discern which channel resonates most with its audience? Enter analytics.

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WHAT IS CUSTOMER JOURNEY MANAGEMENT, AND IS IT IMPORTANT?

inQuba

To measure ROI and the impact of strategies, and fine-tune to further optimize. More than ever, customers interact with organizations on journeys that cut across touchpoints, often managed by different functions. As such, their journeys are multi-touch, omni-channel and cross functional. McKinsey & Co.

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2023 Banking Outlook: Mid-Year Update

West Monroe

In our 2023 Outlook: The Future of the Banking Industry , we anticipated murky waters and a rising need for the use of digital solutions to better evaluate profitability, identify key customer touchpoints, and work to prevent deposit outflows and overconcentration. Are there channels more optimized to bringing in stickiest deposits?

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2023 Banking Outlook: Mid-Year Update

West Monroe

In our 2023 Outlook: The Future of the Banking Industry , we anticipated murky waters and a rising need for the use of digital solutions to better evaluate profitability, identify key customer touchpoints, and work to prevent deposit outflows and overconcentration. Are there channels more optimized to bringing in stickiest deposits?

Banking 40
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What is Experience Marketing? Here’s everything you need to know

BirdEye

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. As mentioned earlier, customers are reviewing and recommending outside of traditional marketing channels more than ever before.

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Pay with points: unlocking loyalty program value

Currency Alliance

It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. In short: it will increase loyalty engagement by enabling greater freedom and choice around redemptions; and, when dynamic value allocation is incorporated, will produce greater ROI.

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Choosing the right retail marketing platform to power up sales

BirdEye

A unified retail marketing software allows multi-location businesses to centralize their marketing operations and gain a comprehensive view of customer experience management. In addition to the 4Ps of marketing - Product, Pricing, Place, and Promotion - retail marketing needs People and Presentation.

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