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McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

Manu Steijaert, McDonald’s Executive Vice President and Global Chief Customer Officer. McDonald’s Corporation has appointed Manu Steijaert, a McDonald’s veteran, as its first Global Chief Customer Officer. He will be leading a new Customer Experience team.

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Improving Customer Experience Is The Only Way Forward – Sonia Bhatia Salmin, Customer Experience Specialist

Customer Guru

Sonia Bhatia Salmin, Ex-Head of Customer Experience at Piramal Pharma Solutions, shares her thoughts on the importance of CX, and how she led Piramal Pharma Solutions into becoming one of the most customer-centric pharmaceutical companies in India. I completed my engineering in 2001, majoring in Electronics. by Jeanne Bliss.

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Driving Change in the Auto Industry at Volkswagen Australia

Think Customers

A study shows that licensing rates for people under 25 in Victoria, one of Australia’s most densely populated states, had dropped from 77 percent in 2001 to 66 percent in 2015. Any one of those problems in isolation would be tough for a marketer in the auto industry to navigate and they’re happening all at once,” says Kelly Goldsmith, Ph.D.,

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CS in Conversation: Focus on Adoption to Demonstrate the Need for Customer Success

Amity

Fifty-eight years ago, from 1956 to 1961, the Journal of Marketing published a series of short biographical profiles under the heading “Pioneers in Marketing”. Amity: You were a pioneer in the Customer Success – how did you break ground? I recognized that in SaaS you had to have a more pervasive accountability to the customer.

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ANNOUNCING Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold

PeopleMetrics

and Chief Customer Officer 2.0. If you've been collecting customer feedback for a year or so, you'll get strategies for ramping it up. Sean has over 20 years of experience helping companies measure and improve the customer experience. Jeanne Bliss , Best-selling Author of Would You Do That To Your Mother?