Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.
PeopleMetrics
AUGUST 31, 2018
Customer experience is the sum of all experiences, interactions, or touchpoints a customer has with a company. CX is holistic and covers a wide number of touchpoints. A complete VoC program includes all touchpoints, including those that are product or digitally oriented. Understand the difference with touchpoint mapping.
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