PeopleMetrics

JULY 20, 2020

Start your customer experience feedback program with your most important touchpoint. Begin your customer experience measurement program with the touchpoint that if it does not go well, you will lose that customer. in Business Administration with a specialization in marketing science from Temple University in Philadelphia.

CEM 163

CEM 2001 Customer Centricity Touchpoint 163

PeopleMetrics

MARCH 1, 2018

You don't know which touchpoints need improvement. Touchpoints are simply ways that you interact with customers. If you’re in the hospitality business, a touchpoint could be your website as customers book their stay, the front desk as they check in, the hotel, the spa, the check out point, etc. Churning them. Sean holds a Ph.D.

Measurement 97

Measurement CEM 2001 Touchpoint 97

PeopleMetrics

JUNE 4, 2019

The sales force becomes a key touchpoint in the customer experience for B2B. Each relationship and each interaction provide touchpoints for VoC feedback in B2B. SALES FORCE: Key touchpoint. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform.

B2C 122

B2C B2B CEM 2001 122

PeopleMetrics

JUNE 17, 2020

After you know where you stand based on the results of the relationship survey, you can then start to put together the building blocks of the core of your VoC program by selecting one touchpoint to focus on with a transactional survey. Is this now a digital touchpoint? Has this changed based on recent events? Let's start building.

CEM 83

CEM 2001 Touchpoint NPS 83

PeopleMetrics

FEBRUARY 20, 2019

Ten-plus years ago, market research firms offered what was called customer satisfaction tracking, or CSAT for short. Asking a customer for feedback immediately after a recent experience creates a new touchpoint of its own. ORGANIZATIONAL REACH: Primarily market research. Better Relationships. The Customer Is In Charge!

CEM 94

CEM 2001 Call Center Feedback 94

PeopleMetrics

JUNE 29, 2020

These recommendations are assuming a post-transactional survey with people-based touchpoints (e.g., He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. in Business Administration with a specialization in marketing science from Temple University in Philadelphia.

CEM 120

CEM NPS 2001 Hotels 120

PeopleMetrics

NOVEMBER 22, 2019

A great VoC program communicator has the same mindset as a marketing professional. You have to think about marketing VoC to your organization the same way you would market a new product or service to your customers. VoC is not the same as Market Research. Market researchers are centrally located in one department.

Communication 54

Communication CEM 2001 Touchpoint 54

PeopleMetrics

JULY 10, 2018

But the reality is that becoming truly customer-centric is about more than developing vague marketing statements. The reality is that becoming truly customer-centric is more than developing marketing statements—it is a fundamental shift in a company’s mindset to focus on the customer. Customer Touchpoints.

Customer Centricity 66

Customer Centricity CEM 2001 Touchpoint 66

PeopleMetrics

JANUARY 28, 2021

My name is Madeline, and I am the Marketing Manager here at PeopleMetrics, and I joined the team in 2017 - just about four years ago. I joined in 2001 when I started the company on January 26, 2001 - so it's 20 years today the company was founded. I came from more of a traditional market research background.

2001 62

2001 2012 Definition Feedback 62

PeopleMetrics

OCTOBER 29, 2019

Everything else—the touchpoints, the dashboards, the training, the follow-up process—depends on the health of the survey. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. The effort is worth it! Boost your survey health! Sean holds a Ph.D.

CEM 61

CEM 2001 B2C Measurement 61

PeopleMetrics

JULY 17, 2018

As I mentioned in Lesson 1 and will dive into deeply in Lesson 8, VoC is not market research. Market research provides answers to a specific question and provides those answers in the aggregate. Market Research vs. VoC. Without a doubt, the job of market researchers is important; it’s just very different than VoC.

Measurement 209

Measurement CEM Telecommunications 2001 209

PeopleMetrics

JULY 23, 2018

At a hotel, quality assurance (QA) professionals pretend to be a typical guest and have a checklist that reflects all the touchpoints a real guest might experience. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Here’s how this typically works.

Feedback 72

Feedback CEM 2001 Hotels 72

PeopleMetrics

OCTOBER 3, 2019

In this scenario, you figure out the touchpoints and the questions to ask customers. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. in Business Administration with a specialization in marketing science from Temple University in Philadelphia.

CEM 59

CEM 2001 ROI Touchpoint 59

Kerry Bodine

OCTOBER 12, 2016

This post originally appeared in my regular column in Touchpoint Journal , published by the Service Design Network. But thinking that we’ve seen the last of service design agencies is like thinking that we’d seen the last of startups when the first dot-com market collapsed in 2001. We howled didn’t have “a seat at the table.”

2001 48

2001 Consulting Financial Touchpoint 48

Kerry Bodine

OCTOBER 12, 2016

But thinking that we’ve seen the last of service design agencies is like thinking that we’d seen the last of startups when the first dot-com market collapsed in 2001. It’s true that in certain markets (like Silicon Valley), service design agencies have a tough time competing for talent. Service design agencies are here to stay.

2001 48

2001 Consulting Financial Touchpoint 48